Own a Piece of New York Yankees History – Interlocking "NY" Logo from the Old Yankee Stadium™ Up for Auction on Ebay

Lucky fan will get to have the legendary piece of real estate transplanted into their own yard.

New York, NY, July 01, 2009 --(PR.com)-- Yankees-Steiner Collectibles, the exclusive provider of game-used memorabilia from the old and current Yankee Stadium, has teamed with Auction Cause, a premier auction management agency to offer fans the opportunity to own the sod where Yankees legends stood to say their final goodbyes to their beloved Stadium.

Stamped on the grass behind home plate, the Interlocking 'NY" was an iconic element to the House that Ruth Built™. Yankee™ greats routinely walked by this logo en route to four World Championships in the 90's. The interlocking NY was a signature piece of Yankee Stadium™, something that has been replicated in 2009 inside the new stadium across the street.

One lucky Yankees fan will win the legendary piece of real estate and transplant it into their own yard or local ball field. Painted on the actual 20" x 20" plot of sod from the area behind home plate, this one-of-a-kind item will come with the official Yankee™ interlocking NY stencil, white sod paint, lawn flag, special grass seed, and Yankees-Steiner Letter of Authenticity. Delea Sod Farms, the official sod farm of the NY Yankees™ will provide instructions to properly transplant the living sod and maintain it for years to come.

The auction will run on eBay from June 29th – July 9th and can be found by visiting http://www.ebay.com/yankeeslogo or http://members.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=steiner_sports

“The closing of the original Yankee Stadium marked the end of an era in sports history, but today is the beginning of an unprecedented opportunity for people throughout the world to own a piece of America’s past and the great Yankees tradition,” said Brandon Steiner, Founder and CEO of Steiner Sports. “For nine decades, Yankee Stadium was home to the most successful and glorious franchise in all of sports. Legendary heroes such as Babe Ruth, Lou Gehrig, Mickey Mantle, Yogi Berra, Joe DiMaggio, Reggie Jackson and Derek Jeter were a part of this beloved Stadium which can now live on in each fan’s household.”

“We are excited to give our great fans a chance to take home a piece of the Yankee Stadium legacy through this once-in-a-lifetime opportunity,” said New York Yankees Chief Operating Officer Lonn A. Trost. “These treasures allow the Yankees’ legacy to live on and provide fans with keepsakes they can pass along from generation to generation.”

Yankees-Steiner Collectibles, originally created in 2004, is a partnership between the New York Yankees and Steiner Sports to provide sports fans with unique access to New York Yankees memorabilia and experiences.

Proceeds from the online auction will benefit Family Services of Westchester. For 55 years, Family Services of Westchester (FSW) has stayed true to its mission: to make a difference in Westchester County…strengthening and supporting families and children at all stages of the life cycle. FSW’s Girls Group Home is designed for girls, between the ages of 13 and 21, who cannot for emotional or safety reasons remain in their own homes. An FSW staff member resides on the premises and provides the care and supervision of the residents. A social worker is assigned to the house and manages individualized support services for each youngster.

About Steiner Sports
For over 20 years, Steiner Sports has been the leader in developing and distributing authentic hand-signed and game-used sports collectibles. Steiner Sports is the official collectible company of the New York Yankees, Boston Red Sox, Dallas Cowboys, and universities such as Notre Dame, Alabama and Syracuse. The company has exclusive relationships with star athletes like: Derek Jeter, Dustin Pedroia, Eli Manning, Peyton Manning, Sandy Koufax, Mariano Rivera, Tony Hawk and many more. Steiner Sports has established a four part process to ensure the authenticity of all their sports gifts and collectibles. Additional items from the old Yankee stadium, including seats, stadium artifacts, sod and Monument Park bricks are available at www.steinersports.com or by calling 800-759-7267.

Steiner Sports is part of The Omnicom Group (NYSE: OMC) a leading global marketing and communications company.

About Auction Cause
Auction Cause is the leader in cause marketing campaigns, branding, and fundraising utilizing the eBay platform, generating more than 1 billion media impressions and counting. By integrating our clients' campaigns with social media outreach using Twitter, Facebook, blogs, viral videos, and more, Auction Cause is able to tap an even wider audience. The results are brand loyalty, nonprofit enthusiasm, and celebrity buzz - all while raising serious money for causes. For more information, please visit http://www.auctioncause.com.

Auction Cause
Ericka Fisher