Selling to the Opposite Sex

Can gender impact buying decisions? Writing for, sales expert Will Turner says yes. He offers plain-spoken advice for selling to the opposite sex.

Carlsbad, CA, July 03, 2009 --( Chances are the people most of us encounter in our work lives are not really from Venus or Mars. All of them are actually from Earth, no matter how other-worldly they may sometimes seem to us.

Being natives of the same planet, however, doesn't necessarily mean they speak the same language – especially in sales situations.

"There's no doubt that gender differences have a real impact on interpersonal communications," writes Will Turner, one of the sales experts featured on Turner, founder of the Dancing Elephants Achievement Group advises, "In the selling world, salespeople need to understand and adapt to gender communication differences."

Turner urges salespeople dealing with customers of the opposite sex to "never assume that you understand, or are understood." Instead of assuming, presuming, or guessing the other person's meaning, he recommends "listening carefully, clarifying everything that is said and adopting a conversational style tailored to the particular customer and situation."’s latest newsletter features Turner's plain-spoken how-to advice on reconciling male "report talk" and female "rapport talk." Subscriptions are free at .

Founded in September 1999, is a sales training and educational resource for sales professionals. The company partners with over 175 sales trainers and authors, including Zig Ziglar, Jeffrey Gitomer, Tom Hopkins, and Frank Rumbauskas. Their weekly newsletter features advice from leading sales experts.’s bestselling sales advice book, Top Dog Sales Secrets, provides 80 quick sales-boosting lessons from 50 renowned sales lecturers, consultants and corporate trainers. Additional company information is available at

Tina Lo Sasso
2701 Loker Ave. W. Ste. 148
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