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Facility Keeps Up with the Changes in Digital Production


As RED camera productions continue to rise, one Santa Monica facility upgrades to facilitate the popular system’s power demands.

Santa Monica, CA, November 24, 2009 --(PR.com)-- Upstart green screen stage ProHD Rentals in Santa Monica is aggressively pursuing the increased demand in RED camera shoots by upgrading their electrical system to handle the power load.

The Santa Monica stage has a new upgraded BATES system with 50,000 watts of power. Bob Bekian, owner of ProHD, said, "This upgraded system, gives our Santa Monica studio the kind of power needed to support the increased lighting requirements for the RED ONE projects we are frequently doing.” The upgrade has made Loyal Studios a niche facility of choice for more and more cost-conscience productions.

The RED camera is currently the tapeless workflow system of choice, but not all facilities are equipped to manage the lighting demands required of the camera. “Where the RED has brought down the cost of production, stages have not followed,” Bekian adds. “Either a facility is too expensive for the trend toward cheaper internet production or the facility doesn’t have enough power supply to meet the needs. That’s where ProHD Rentals differs. We recognize the needs of filmmaking 2.0.”

Director of Photography Steven Harnell agrees with Bekian, “I am doing more and more projects made specifically for the internet. The digital technology is changing the way we do production.” Big budgets may still be around for the major studios but the smaller markets are carefully considering the bottom line. Every advantage is being sought to cut expenses. The RED does not require film or tape stock, but rather it digitizes the information to create a tapeless work flow. By skipping a step in the transfer process production companies believe they can maintain savings. Harnell adds, “Cost is a big priority for producers now more than ever. So if I can steer them towards an affordable stage that can still handle my lighting needs I’m gonna do that.”

More and more these days industry insiders are having to learn new ways to stay ahead of the changing technology and yet remain competitive in a saturated market. Specialized facilities such as Loyal Studios are succeeding by catering to niche markets and fulfilling the rapidly cha

About ProHD Rentals- The company's stage is located at 1448 19th Street in Santa Monica, California. The company is a pre-lit green screen facility with stages located in Santa Monica and Burbank. For more information, call (818) 450-1115.

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Contact Information
Loyal Studios
Bob Bekian
818.450.1115
Contact
www.prohdrentals.com

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