Smithtown, NY, July 09, 2009 --(PR.com
)-- Elaine De Luca Byrnes, an award winning marketing executive, knew that business in the 21st Century would be conducted much differently than it was in the 20th Century. This is why she responded to an ad on Craig’s List to become the Marketing Partner for a technology venture. Once she learned more about the opportunity Elaine knew that she wanted to be part of it, and soon she and her partners formed The Creative Logic Group, and officially launched their company on July 1, 2009.
The Creative Logic Group is a collaboration of talented and successful executives with extensive experience in the software and services industry who are providing outsourced sales and marketing to small and mid-sized technology companies. The group formed because they recognized that in this economy, technology companies needed to invest in sales and marketing but could not afford to hire full time staff. This was the catalyst to start the company. Their solution allows companies to invest in sales and marketing in a more efficient and cost-effective manner by offering the ability to hire sales consultants on a per diem basis, coupled with an integrated marketing program. With sales consultants already set-up in strategic locations throughout the northeast corridor, Elaine, and her partners hit the ground running, with clients in New York and Connecticut.
The Creative Logic Group team has experience in direct sales, channels development, product and technology management, and marketing with both small emerging technology companies and enterprise class companies such as IBM. Their team possesses excellent solution sales techniques that utilize strong ROI and TCO arguments in order to close business opportunities. The process includes an Internal Diagnostic Assessment (IDA) that results in the development of a strategic sales and marketing plan. This program includes the assignment of a dedicated sales consultant to support the client.
Additionally, the Creative Logic Group will provide marketing support for their clients. Their services include the development and implementation of a strategic communications plan, communications analysis and research. Public relations branding, and corporate identity programs, which may include logo design, new marketing collateral material including stationery, brochures web sites and ad campaigns.
To tie it all together the principals of The Creative Logic Group formed the “CL Affiliate Program”. This affiliate program is a unique offering whereby the Creative Logic team cross-sells products and services for its members to prosper.