Xfuel and 95.9 The Rat WRAT-FM Launch Mobile Guitar Challenge Series

Livingston, NJ, July 10, 2009 --(PR.com)-- Xfuel the Extreme Energy Shot for gamers and 95.9 The Rat WRAT-FM developed and launched the ultimate virtual Guitar Challenge vehicle. The vehicle is a self-contained trailer that has contestants challenging each other (or just playing for fun) in an outdoor like concert atmosphere complete with life size virtual graphics and enough amps to rival Woodstock. The Guitar Challenge uses both Guitar Hero and Rock Band games but as the name implies focuses only on the guitars. This allows for single player (walk up) competition.

The Guitar Challenge trailer first debuted in June at MLG Columbus, Ohio where it was positioned on Main Street right outside the convention center. “We rocked out till midnight right on the main street, the Police came by several times and helped us with parking and asked if we needed anything, the local people were just great and of course the MLG crowd was fantastic. It was better than we imagined, all you have to do is go to You Tube and search Xfuel to see all the videos!” cited Alex Gere aka frozenghost001. Since that event, the trailer has been wrapped in Xfuel black and green with The Rat proudly displayed on the side and has been making stops along the Jersey Shore where it has crowds rocking nightly.

Howie Panes VP Sales and Marketing says, “The excitement level at these Guitar Challenges has been so high that we’ve taken what some of the players had to say about Xfuel and incorporated it into a new slogan “Slam It! Taste It! Feel It!”. We tell everyone just watch the You Tube videos. It’s crazy! Kids, young adults and parents, they all love it. It’s been wonderful to see the kids jamming to the same music that their parents did, the events are fun for the entire family.”

The trailer is available to both current and potential customers of Xfuel and WRAT as a stand alone promotional event or part of The Guitar Challenge package that includes on-air advertising and an unbelievable grand prize.

95.9 The Rat WRAT-FM first began broadcasting an "active rock" format on Labor Day 1996. The first song that day was AC/DC's "For Those About To Rock." The Rat has quickly gained a loyal following, filling a void in the Monmouth/Ocean (N.J.) radio market, by providing a local station with a rock format and approach, which listeners previously only heard via stations broadcasting from New York City and Philadelphia.

Xfuel is the creation of Alex Gere, Austin Gere and friend Nick Panes. Xfuel is a 2oz. Extreme Energy Shot that tastes great and promises to take your game to the Next Level by increasing your energy, awareness, focus and stamina, all the things Gamers need to defeat their competition. Xfuel is packed with energy and Vitamins B3, B6, B12 and Vitamin C with zero calories, zero sugars and zero cholesterol.

Jennifer Gere c/o
615 S Livingston Ave
Livingston, NJ 07039

Altin Partners
Jennifer Gere