Kimberlite Diamond Corporation Expands Into European Markets

Toronto, Canada, July 13, 2009 --(PR.com)-- Kimberlite Diamond Corporation (“Kimberlite”) is pleased to announce the opening of its subsidiary, Genesis Rare Diamonds (UK) Ltd. (“Genesis”) at One Canada Square, 37th Floor, Canary Wharf, London, United Kingdom, E14 5AA.

Kimberlite Diamond Corporation, respected trader and dealer in rare quality (conflict-free) natural colour diamonds conducts its business operations in North America with its corporate headquarters located in Toronto, Canada.

Genesis Rare Diamonds has been formed to deal and trade in rare investment quality natural colour diamonds to and with British and European entities, which is part of Kimberlite Diamond Corporation's strategic business plan to expand into global markets.

Allan Walker, President of Kimberlite Diamond Corporation states, “We have had a remarkable growth in the last 12 months as informed investors and collectors, many of whom have been hurt by the recent downturn in the economy, have gravitated to rare natural colour diamonds as a safety net for a portion of their discretionary funds.” As Mr. Walker opines, “Where else can you place your funds while you wait for the inevitable economic recovery?... the market, bonds, real estate, low yielding bank deposits... in the alternative a quality rare natural colour diamond is tangible, its portable, its valuable and the wholesale price of quality natural colour diamonds have never decreased.”

As many multinational corporations have downsized or contracted within the last year, Kimberlite Diamond Corporation, on the contrary, has expanded through the opening of its subsidiary, Genesis Rare Diamonds, to attract a UK and pan-European clientele.

As Mr. Walker further states, “Now is the most favourable time in recent history to expand our diamond trading business in Europe, as we have the benefit of economics of scale which translate to the best available pricing for our clients, and we have access to a professional, educated and well-trained multilingual staff in Britain which could not have been sourced in an otherwise robust economy.”

With a great luxury product and terrific people both in Toronto and London, both Kimberlite Diamond Corporation and Genesis Rare Diamonds are excited and confident in the success of its joint operations in North America and Europe and look forward to the expectant and continued future appreciation in the value of rare natural colour diamonds.

About Kimberlite Diamond Corporation

Kimberlite Diamond Corporation specializes in the trading and distribution of non-conflict investment grade natural colour diamonds. With combined experience of over six decades devoted to the diamond industry, our principal owners and sales representatives are professionally trained to assist our clients in all matters relating to the acquisition and potential re-marketing of natural colour diamonds through private sources or auction.

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