Acquity Group to Host “Niche Mobile Marketing” for Mobile Monday Chicago
Key strategies on how to effectively reach the growing Hispanic and youth niche markets will be featured at the monthly meeting.
Chicago, IL, July 17, 2009 --(PR.com)-- Acquity Group, a leading services firm that focuses on digital solutions, announced today that it will be hosting the monthly meeting, along with sponsorship from Interactive Mediums for Mobile Monday (MoMo) Chicago on Monday, July 20 from 6 to 7:30 p.m.
The meeting, which is themed “Niche Mobile Marketing,” will feature two mobile marketing veterans, Ana Arredondo, an independent consultant, and Hugh Jedwill, CEO at Mobile Anthem. These experts will discuss best practices and key strategies for effectively messaging and engaging niche markets. Afterwards, attendees will have the opportunity to network with Arredondo, Jedwill and other mobile marketers.
Both presenters have years of experience working with mobile marketing and will highlight a variety of mobile marketing solutions, including more personalized messaging strategies for reaching the growing Hispanic and youth markets. According to data from the U.S. Census Bureau, Hispanics make up 15 percent of the population in America and more than 28 percent of the country is under the age of 21. Both market segments are growing, with the Hispanic population expected to be in the hundreds of millions by the middle of the century.
“Mobile marketing is continuing to mature at a rapid rate,” says Kelly Stickel, MoMo Organizing Committee Member. “As marketers find more and more ways to embrace this new channel, one of the challenges will be reaching specific audiences in niche markets. Organizations that successfully differentiate themselves through a targeted mobile strategy will certainly come out well above the competition.”
Tom Nawara, Acquity Group’s Managing Director of Digital Strategy & Design, says m-commerce provides many new opportunities to reach these target audiences. Engaging potential customers at their point-of-need gives organizations a better chance of influencing purchasing decisions during the most important part of their decision-making process.
A recent Acquity Group Mobile Audit of the Top 500 companies listed by Internet Retailer revealed that several of America’s largest corporations are turning to mobile devices to help them reach their core audience. The Best-in-Class companies from the Mobile Audit included: MLB, NFL, NHL, Target, Sears, Dell, HP, Amazon, Playboy, Nike, Napster, 1-800-Flowers, Overstock and Disney. Acquity Group is currently developing mobile solutions and optimized web sites for some of the country’s leading retailers.
“Mobile devices are quickly becoming one of the best ways to reach out to a target audience and communicate a brand’s message when it counts,” says Nawara. “While we are still experiencing just the early phases of m-commerce and mobile marketing, we have already begun to realize the strength of this channel.”
This month’s MoMo Chicago meeting will be held at the Acquity Group headquarters at 500 W. Madison St., Suite 2200 in Chicago. To attend, register for free at http://momochicago-07-2009.eventbrite.com/.
For the latest mobile development information for the Chicago area, follow MoMo Chicago on Twitter: http://twitter.com/MoMoChicago.
About Mobile Monday (MoMo)
Mobile Monday is a global community of mobile industry visionaries, developers and influential individuals fostering cooperation and cross-border business development through virtual and live networking events to share ideas, best practices and trends from global markets. MoMo chapters are active in over 70 cities worldwide, and continues to launch new locations monthly.
Excitement has grown since MoMo Chicago’s January kickoff, and its mailing list quickly surpassed 100 members. The monthly meetings continue to draw a crowd of everyone from marketing professionals to new entrepreneurs. Some of its current participants include Sears, Motorola, Acquity Group, Interactive Mediums and Mobile Anthem. Past topics have included “Mobile Device Landscape” and “The Mobile Start-up Showcase.”
About Acquity Group
Acquity Group delivers award-winning, tailored solutions to elevate brands and businesses by maximizing the digital channel. Acquity Group’s innovative strategy, marketing & design, IT planning, and commerce & content services are the cornerstone of effective digital communication for today’s leading brands. Acquity Group is headquartered in Chicago and has offices in Irvine, CA; Los Angeles, CA; Overland Park, KS; Scottsdale, AZ; and Dallas, TX. To define a unique perspective for your business, contact Acquity Group at www.acquitygroup.com.
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The meeting, which is themed “Niche Mobile Marketing,” will feature two mobile marketing veterans, Ana Arredondo, an independent consultant, and Hugh Jedwill, CEO at Mobile Anthem. These experts will discuss best practices and key strategies for effectively messaging and engaging niche markets. Afterwards, attendees will have the opportunity to network with Arredondo, Jedwill and other mobile marketers.
Both presenters have years of experience working with mobile marketing and will highlight a variety of mobile marketing solutions, including more personalized messaging strategies for reaching the growing Hispanic and youth markets. According to data from the U.S. Census Bureau, Hispanics make up 15 percent of the population in America and more than 28 percent of the country is under the age of 21. Both market segments are growing, with the Hispanic population expected to be in the hundreds of millions by the middle of the century.
“Mobile marketing is continuing to mature at a rapid rate,” says Kelly Stickel, MoMo Organizing Committee Member. “As marketers find more and more ways to embrace this new channel, one of the challenges will be reaching specific audiences in niche markets. Organizations that successfully differentiate themselves through a targeted mobile strategy will certainly come out well above the competition.”
Tom Nawara, Acquity Group’s Managing Director of Digital Strategy & Design, says m-commerce provides many new opportunities to reach these target audiences. Engaging potential customers at their point-of-need gives organizations a better chance of influencing purchasing decisions during the most important part of their decision-making process.
A recent Acquity Group Mobile Audit of the Top 500 companies listed by Internet Retailer revealed that several of America’s largest corporations are turning to mobile devices to help them reach their core audience. The Best-in-Class companies from the Mobile Audit included: MLB, NFL, NHL, Target, Sears, Dell, HP, Amazon, Playboy, Nike, Napster, 1-800-Flowers, Overstock and Disney. Acquity Group is currently developing mobile solutions and optimized web sites for some of the country’s leading retailers.
“Mobile devices are quickly becoming one of the best ways to reach out to a target audience and communicate a brand’s message when it counts,” says Nawara. “While we are still experiencing just the early phases of m-commerce and mobile marketing, we have already begun to realize the strength of this channel.”
This month’s MoMo Chicago meeting will be held at the Acquity Group headquarters at 500 W. Madison St., Suite 2200 in Chicago. To attend, register for free at http://momochicago-07-2009.eventbrite.com/.
For the latest mobile development information for the Chicago area, follow MoMo Chicago on Twitter: http://twitter.com/MoMoChicago.
About Mobile Monday (MoMo)
Mobile Monday is a global community of mobile industry visionaries, developers and influential individuals fostering cooperation and cross-border business development through virtual and live networking events to share ideas, best practices and trends from global markets. MoMo chapters are active in over 70 cities worldwide, and continues to launch new locations monthly.
Excitement has grown since MoMo Chicago’s January kickoff, and its mailing list quickly surpassed 100 members. The monthly meetings continue to draw a crowd of everyone from marketing professionals to new entrepreneurs. Some of its current participants include Sears, Motorola, Acquity Group, Interactive Mediums and Mobile Anthem. Past topics have included “Mobile Device Landscape” and “The Mobile Start-up Showcase.”
About Acquity Group
Acquity Group delivers award-winning, tailored solutions to elevate brands and businesses by maximizing the digital channel. Acquity Group’s innovative strategy, marketing & design, IT planning, and commerce & content services are the cornerstone of effective digital communication for today’s leading brands. Acquity Group is headquartered in Chicago and has offices in Irvine, CA; Los Angeles, CA; Overland Park, KS; Scottsdale, AZ; and Dallas, TX. To define a unique perspective for your business, contact Acquity Group at www.acquitygroup.com.
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Contact
Mobile Monday - Chicago
Kelly Stickel
312-427-2079
www.momochicago.com
Kelly Stickel
312-427-2079
www.momochicago.com
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