Ricoh Introduces the 150PRx Direct Thermal Product for Prescription Bottle and Pharmacy Applications

Santa Ana, CA, July 22, 2009 --( Ricoh Electronics Inc. (Ricoh) recognized as a world-leader in thermal media products has announced the introduction of 150PRx for prescription labels.

Recognizing the need for a direct thermal paper material that is capable of withstanding daily exposure to soaps, hand sanitizers and lotions the Ricoh 150PRx offers excellent image durability and high solvent resistance without the need for costly over coating or varnish.

Add into the mix that the 150PRx has an enhanced image resolution combined with superior environmental and heat resistance makes the fully top coated 150PRx a versatile material for any hands-on application. The 150PRx has been approved and is currently used in both hospital environments and major pharmacy applications.

Ricoh Electronics, Inc. is the U.S. manufacturing subsidiary of Ricoh Company, Ltd. of Japan and is part of the Ricoh Group. Ricoh is one of the world’s largest manufacturers of multi-function digital office automation equipment, thermal media products and imaging materials.

Ricoh Electronics inc.
Eliana Figueroa
(949) 263-2000