Lunkerville Goes ‘Green’ with First Lunkerville-Branded Product

“Mike D’s Lunkerville Bait Kit” -- Biodegradable and Made in the USA

New York, NY, July 23, 2009 --( Lunkerville, the fishing show that features real people with real fish stories, recently hooked up with Big Bite Baits to produce and market “Mike D’s Lunkerville Bait Kit,” a biodegradable assortment of all the soft plastic baits a bass fisherman needs. The kit is the first offering in the Lunkerville brand product initiative.

“We’re very excited to launch our first Lunkerville-branded fishing product,” says Michael de Avila, a.k.a. “Mike D,” host of Lunkerville and Co-President of Rockville Creative Inc. “I had fished with biodegradable baits before and always had problems with them either being too stiff or drying out. But when I tried Big Bite’s BioBaits, I knew I’d found what I was looking for: They had the look and feel of the soft plastic baits I was used to plus they were loaded with salt and scent, which I love. They also met my two requirements for any Lunkerville-branded baits: Made in the USA and not harmful to the environment or to fish.”

“This is a great opportunity for our company to get broad television exposure for our patented BioBait product,” says Mike Valster, Sales Manager of Big Bite Baits. “Lunkerville is an entertaining, informative and original show that appeals to all fishermen, regardless of their skill level. It’s the perfect platform for us. And the bait kit is a great deal for anglers because it lets them sample a selection of our products at a great retail value.”

“Mike D’s Lunkerville Bait Kit” contains 69 assorted soft plastic baits, organized by color, in a Plano 3600 bait box. The collection includes lizards, tubes, finesse worms, creatures and stickbaits, each in a range of colors specially chosen for varied fishing conditions. The kit, that will retail for $29.99 exclusively through the Lunkerville website, represents a 40% discount off individual bait prices. For more information, please visit

About Biobaits
BioBaits are made with a revolutionary and patented biodegradable formula that releases scent into the water at a much higher rate than traditional plastics, without drying out. They do not need to be kept in liquid, like other biodegradable lures, and do not require re-sealable packaging. Available in a full range of styles and colors, they are loaded with salt and naturally derived fish attractants and are much heavier and more durable than typical plastic baits. Extensive testing has yielded outstanding results. BioBaits are manufactured in the USA from 80% biodegradable product and 20% inert ingredients. For more information, please visit

About Lunkerville
When Indie film director Michael de Avila hooked his passion for story telling onto his love of bass fishing, he spawned an award-winning reality television show, Lunkerville. While other fishing shows rely on fast-paced pro-tournament competition, host “Mike D” casts his line at everyday, recreational bass fishermen, traveling to their secret spots and sharing their special techniques. In his signature laid-back manner, he reels in the camaraderie, the banter and the bass. Now in its fifth season, there’s never a dull moment on Lunkerville, the show that catches real people with real fish stories -- maybe even you! Lunkerville was voted “Favorite Fishing Show” three years in a row by viewers of The Sportsman Channel and recently was awarded a CINE Golden Eagle; one of the most prestigious awards in television. The show can currently be viewed on the World Fishing Network in the USA and Canada. For more information, visit

Rockville Creative Inc.
Shannon Goldman