Designer Rakhi Introduced by

The Press Release deals with the launches of exclusive Designer Rakhis as Rakhi Gifts by for sending gifts to India on Rakhi.

Kolkata, India, July 25, 2009 --( Rakhi is a festival that marks the beautiful relationship of love, respect and eternal commitment between a brother and a sister.The celebration of rakhi festival starts with the tying of the sacred thread of Rakhi on the brother's wrist. In course of time, Rakhi has undergone a gradual transformation both in content and components of celebration, but the sacred thread has withstood the test of time though it has changed its shape and form.In the age of visual delight, Rakhis have become much more ornamental and decorative. Technology has also played its part courtesy the Internet and online gift stores, offering e-shopping. The Rakhis out for sale on the gift websites are of a wide variety.They are special for their ethnicity and trend setting backed by exclusive designing. is one such online gift store which offers brisk service to send rakhi and Rakhi Gifts to India with the best possible packaging to ensure complete customer satisfaction.

This year the company has launched its Rakhi campaign by introducing a plethora of new gift items which will cater to the taste of people belonging to different age groups.They have categorized their gift items by making them gender specific.The special attraction for this year's Rakhi collection lies in their exclusive collection of Designer Rakhis which includes exquisite varieties of Lumba Rakhis, Zardoshi Rakhis, Diamond and Gold Rakhis,Silver Rakhis,Pearl Rakhis,Stone Rakhis and Zari Rakhis.

According to company officials, all these designer Rakhis are one of its kind.They display prodigious craft,splendour and aesthetics to make them an exclusive gift item for Raksha Bandhan.

In this regard, the CEO of, Mr Amit Desai recently said on record "Our endeavour for innovation continues with these latest categories of Designer Rakhis by which we intend to cater to the diverse choices of customers,living up to the the changing trends of consumer behaviour of the NRI s "

The company's pledge for becoming one of the premier companies to send online Rakhi gifts continues with these latest introductions,designed par excellence. It is sure to redefine Rakhi by making it more fashionable and trendy without changing the traditional essence.

Amit Desai
76 , B.B. Ganguly Street
Kolkata - 700012