Most Brits Reject Minimum UK Broadband Speed of 2Mbps as Slow

The latest survey of 400 ISPreview UK readers, an impartial independent information and consumer review site covering UK broadband Internet Service Providers, has revealed that more than one in eight people do not think the government’s commitment to a universal minimum UK broadband speed of 2Mbps offers a fast enough speed.

London, United Kingdom, July 29, 2009 --(PR.com)-- The results from 400 respondents to ISPreview.co.uk's latest survey reveal that 83.7% think the UK governments Digital Britain report target of delivering a 2Mbps (Megabits per second) minimum broadband speed (USC) to the whole country by 2012 will not offer a fast enough service.

Just over 53% said they would prefer to see faster Next Generation Fibre Optic broadband technology being used to deliver the USC, with 17% voting for fixed wireless Wi-Fi / WiMAX services, 16.5% supporting Mobile Broadband and just 12% giving approval to restrictive and costly Satellite based alternatives.

Download speeds aside, 48% of respondents said that "Affordability (Cost)" was the next most important aspect for the USC to get right, which was followed by "Flexibility" (usage allowances etc.) on 25.5%, "Latency Performance" - essential for VoIP, IPTV and Multiplayer Gaming - on 16.5% and finally "Upload Speed" with just 9.5%.

"The recent report did more than some were expecting, especially with regards to supporting Next Generation broadband development," said ISPreview UK's Editor and Founder, Mark Jackson. "Sadly the reports other vision, that of delivering a minimum speed of 2Mbps to everybody, has not been so well received with nearly 84% thinking it is already too slow. In its rush to design a new USC, which some groups feel did not allow enough time for a proper consultation process, the government may have also overlooked the need for its USC to offer more than merely speed."

"It's clear from the results that consumers do not wish to be short-changed by expensive, unreliable (fluctuating speeds) or inflexible 'quick-fix' solutions, especially with remote and rural residents often existing on lower incomes. Ideally consumers living in such areas should also be given a choice of competing services, as opposed to being force fed a diet of one particular type," concluded Jackson.

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