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Memphis Communications Firms Form New Strategic Alliance

African-American agencies join forces to attract new business

Cordova, TN, August 31, 2006 --( The Carter Malone Group, LLC (CMG), one of Memphis’ most noted PR firms, and Ashley Agency Advertising, a creative shop, announce the formation of a strategic partnership. The alliance strengthens both firms as they look to offer a greater depth of experience to current and potential clients. Both African-American owned-firms have shown that they have what it takes to provide quality services to their respective clients. This new relationship will offer another layer of creativity and experience that clients will benefit from immediately.

Deidre Malone, President and CEO of The Carter Malone Group is excited about the alliance. “When companies are looking to agencies to offer the most integrated communications strategies at a cost-effective level, being able to bring a high-level of experience to the table makes all the difference in the world between you and the next firm. CMG and the Ashley Agency are now positioned to compete against some of the larger firms in the region,” said Malone.

The partnership will focus on offering its integrated services to companies that want a total communications strategy. Our services include public relations, marketing, advertising, design and event planning. We have core strengths in multi-cultural marketing, crisis communications and advertising.

“Clients want and need partners who are thinking about how they can connect with consumers in the most natural, most effective ways possible,” adds Jeffrey White, Principal and Chief Creative Officer at Ashley Agency. That means having the ability to create brand-building ideas that go beyond television and radio. We’re here to let businesses know that we have that capability.”

The Carter Malone Group, LLC is a full-service public relations and marketing firm committed to providing creative, dynamic and credible communication strategies to assist our clients in enhancing their businesses. CMG clients include: St. Jude Children’s Research Hospital, Saint Francis Hospital, SERVE Holdings, LLC (Captain D’s), the Church Of God In Christ, Inc and Ampro Industries, Inc.

Ashley Agency Advertising is a full-service, advertising and branding agency dedicated to crafting breakthrough work for its clients. Agency clients include Fx-Trade Financial, Jones & Tuggle, CPAs, Business Visions, LLC and Parkway Gardens United Presbyterian Church. The agency offers a range of core competencies to national and local brands including brand strategy, creative campaigns, media planning and buying, online advertising and production and design. To learn more about the firms’ capabilities go to

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The Ashley Agency
Jeffrey White

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