Winston, GA, July 30, 2009 --(PR.com
)-- A new scheme has hit the market to take advantage of Heating and Air Conditioning Contractors. A sales company behind the program is taking advantage of the lack of knowledge contractors have about internet advertising.
The program in question is one in which the contractors are offered pay-per-click advertising on different search engines at different cost levels ranging from $600 to $10,000 per month. To demonstrate the cost inflation of this program, just take a look at the $1,000 level of pay-per-click advertising the company is offering. After signing a 12-month contract with the sales company for the sum of $1,000 per month, they state your contracting firm will receive 87-109 clicks to your website each month. That’s a cost of over $10 per click.
You can purchase the most coveted keywords ever “air conditioning contractor” directly from Google for an average cost of $4.28 per click. Therefore, if you spent your $1,000 a month with Google directly, you would receive around 233 clicks per month. The best part is that if you go directly with Google, you will only pay for the actual clicks that you receive.
The sales company is confusing the contractors with the number of impressions the ad will receive. For example at the $1,000 level, they state your ad will receive 22,800 impressions. With pay-per-click advertising directly with search engines, impressions are worthless. Your ad can have 10 million impressions, but if no one clicks the ad to go to your website, then it serves no purpose. This is why all the major search engines use a program that only charges you when someone clicks on your ad.
Many contractors are struggling to survive in this very tough economy. Your company may very well be one of them. Do not waste precious profit dollars on this cost inflated program by the sales company.
The search engine AdWords system is very easy to use and very effective for advertising your contracting business. It does not require an internet programming professional to take advantage of this explosive advertising medium. Give the search engine AdWords program a shot yourself before you spend thousands of dollars with the sales company that has half the effectiveness.
If you are simply too busy or too intimidated to try the search engine AdWords program yourself, then do a internet search for “AdWords Professional” and click on one of the links to the right of your screen. After all the professionals advertised with AdWords to get listed there, they should know what they are doing! If you want a low cost program that focuses directly on HVAC contractors, then contact Write2Site, they will be glad to help you out with search engine AdWords – digital marketing is the group’s specialty.
About Write2Site: Write2Site is a digital marketing firm that specializes in e-mail and internet marketing for the heating and air conditioning industry. The Write2Site leadership team consists of Chris and Michele. Michele holds a Bachelors degree in Marketing with a minor in Advertising. Michele also has over 14 years experience in marketing, website development and graphic design. Chris has 12 years experience in web development and served as a lead web developer and consumer behavior analyst for large corporations after leaving the HVAC industry.