New Age Rakhi Lumbas Introduced by

The Press Release deals with the launch of Special Lumbas for bhabis by to be sent to India on Rakhi.

Kolkata, India, July 31, 2009 --( Raksha Bandhan is one of the many Indian festivals that has acquired global proportion. It is essentially about strengthening the sacred bond of brotherhood. In course of time the trends of Rakhi celebration have changed but the sacred thread has maintained its sanctity. The modern age Rakhi is much more than just a sacred thread. In the age of visual delight, Rakhis have become much more ornamental and decorative. Technology has also played its part, courtesy the Internet and online gift stores, offering e-shopping. The Rakhis out for sale on the gift websites are of a wide variety. They are special for their ethnicity and trend setting, backed by exclusive designing. is one such online gift store which offers brisk service to send different types of rakhi and Rakhi Gifts to India with the best possible packaging to ensure complete customer satisfaction.

This year the company has unveiled its Rakhi collection by introducing a whole new variety of Rakhis. Among them the one that stands out for its craft and style is the new-age designer Lumba for bhabhis, sent by her sister in-laws. It is a unique piece of intricate jewellery, formed of precious stones, metallic bids and decked by exquisite zari work. What makes it so special is its delicate designing and the sensuous appeal, personifying feminine grace. This exclusive Rakhi will add that gorgeous element to the already impressive Rakhi collection of the company. At the same time it will increase the site's popularity among the women, as it will add an aesthetic touch to their fashion statement.

This is a company which specializes in offering an overwhelming variety of rakhi and Rakhi products as gifts to India. It continuously innovates on bringing in new modifications to this piece of amulet, traditionally worn by brothers only. According to company officials Lumba is the latest inclusion in the Rakhi market. It breaks the monopoly of the brothers in this auspicious occasion. This piece of craft is exclusively made for bhabhis, to be presented by the sister in-laws, showing their love and gratitude. It comes in pair with a bhaiya Rakhi. In this regard, the CEO of, Mr Amit Desai says "Our quest for superior designing and innovation continues with this latest form of Rakhi. With this we intend to cater to the changing trends of fashion among women, keeping the ethnicity of Rakhi intact."

This is certainly going to be another feather in the cap for the company and for all those sister in-laws living abroad an exclusive gift item for their beloved bhabis on the sacred occasion of Rakhi.

Amit Desai
76 , B.B. Ganguly Street
Kolkata - 700012