Pegah Anvarian Joins Three Dots as Creative Director

Or, as she says, “Downtown just met uptown, with an L.A. twist.”

Los Angeles, CA, July 31, 2009 --( Pegah Anvarian, best-know for her eponymous women’s fashion collection favored by starlets, has joined Three Dots as the new Creative Director. Her first collection will debut at Coterie in New York for Fall 09.

Pegah’s signature is draping, and her passion is mixing fabrics. “I love the hard and soft,” is how she describes her technique of combining soft, drapey fabrics with interesting structures and sophisticated fashion shapes. Her plans to bring in her own sense of style and mix it with the Three Dots aesthetic – which she describes as “casual cool” – will have an eye for the cutting edge, with simple structures and shapes that will work on every body type.

To help pinpoint her design aesthetic, she points to Ann Demeulemeester, Balmain and Rick Owens as some of her favorite designers – “they say not so much, but a lot, at the same time.”

Sharon Lebon, Three Dots president and owner, feels that Pegah’s expertise in knitwear along with her aesthetic is a natural fit for the brand. “Pegah brings a wealth of innovative ideas and effusive energy to the company, and we’re excited to move the collection forward with her creative direction.”

Pegah’s decision to join Three Dots was informed by the amazing potential she sees for the brand, and for the ability to “create a lifestyle.” She’s most excited to bring in new innovation, new bodies, new shapes, new textures, new energy and a new customer, who she sees as a cross between a young, fun, edgy girl and a working woman who isn’t afraid to experiment.

Working with innovative fibers and fabrics is another Pegah signature, as she was one of the first designers to work with bamboo in 2000. “I like to mix fabrics in unexpected ways, like combining a knit with a woven to create a sophisticated, edgy look that is comfortable and wearable from day to night.”

A sneak peek at Three Dots’ Fall 09 collection introduces a sheer jersey that’s being specially knit for the line. With an unbelievably soft hand, the fabric lends itself to interesting color effects when layered – cool and warm tones mixed together to create new shades. Bringing in more of a fashion element, there are jackets constructed of tweed knit mixed with ponte, and exposed-zipper, high-waisted skirts to match. The color palette includes rich, saturated autumnal colors along with wintery pales.

Based in L.A. for the past decade, Pegah really “gets” Three Dots’ SoCal sensibility, and actually prefers designing in L.A. to New York (“in L.A., when you’re inspired, you really have time to think about it!”). She sees layering as a key to dressing here, and knows Three Dots lends itself to easy, comfortable layering pieces that you never want to take off.

Looking ahead, Pegah wants to bring in more fashion items such as jackets and pants, introduce bathing suits, more wovens, and eventually add accessories. She also wants to elevate Three Dots’ popularity in Europe and Asia. “I’m excited to bring in a new customer base, while designing pieces the current Three Dots devotee will also love.”

Pegah, who is self taught, began her career as a stylist, and feels her styling background really taught her “what people’s bodies are like, and how to design pieces that look good on all different shapes and sizes.” Her big break came in 1997 as the head stylist for The B-52s, and a couple of years later she made a few dresses and tops out of a roll of cashmere she dyed and draped on herself. When she wore the pieces out, people went nuts, literally buying them off of her body. She showed those first few pieces to Henri Bendel’s, who wrote a huge order, and from that day forward, her fashion design career organically blossomed.

She’s inspired at home, too. Her husband is fashion photographer Andrew Macpherson who’s worked with Galliano, Theirry Mugler and Alaia, and his pictures and creativity continue to motivate her every day.

About Three Dots
Three Dots is an evolving concept in lifestyle dressing based on the perfect execution of a simple idea. Founded by Sharon Lebon in 1995 in California, the concept behind Three Dots was to “create the perfect t-shirt” – great fabrics, inspired design, fastidious construction and fit. Though this concept is still the very soul of the company, Three Dots is now increasing global distribution and expanding product range that includes women’s wear, men’s wear, and maternity.

Three Dots can be found in top boutiques stores across the U.S., such as Fred Segal Couture, and the company has a free standing store in Tokyo’s fashionable Daikanyama district. The brand also sells in Europe, Asia, Canada, Australia and New Zealand.

Three Dots
Samantha Slaven