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Online Jewelry Store for Birthstone Jewelry, Semi-Precious Gem Stones and Costume Jewelry Now Open at World Charms

New York, NY, August 01, 2009 --( World Charms, which specializes in selling unique gift ideas for every occasion, has expanded product line of its Jewelry Department and separated its fashion jewelry line from its birthstone and semi-precious gem stone jewelry.

For its birthstone and semi-precious gem stone jewelry store, World Charms offers best selling stones like pearls, diamonds and emeralds at very reasonable prices. More exotic stones like garnet, amethyst, aquamarine, ruby, peridot, sapphire, opal, citrine, topaz, lapis lazuli, tourmaline and even moonstone are also available at unbelievably low prices. The site also displays a comprehensive list of all known birthstone charts by month, day and astrological sign.

For its Fall 2009 collection, World Charms is showcasing four new collections of fashion jewelry/ accessories representing the latest trends for the season. The first is ASEAN Agenda which features eco-friendly materials in artfully crafted bangle and bag designs from the Southeast Asian region [e.g. Skin Dyed Nude Bangle, AKT Vianca Minaudiere Mother of Pearl]. Second is the Sweet Safari series which echoes African safari expedition style of fashion but made from ‘sweet’ natural components such as coconut shells and oyster shells as well as other natural stones [e.g. Bloody Fangs Necklace, Paw Lash Metal Cuff]. As a bit of departure from the first two, World Charms is also launching its rocker chic collection called ‘I Goth You’ which embodies gothic but elegant fashion style made largely from the same natural shells and stones used in ASEAN Agenda and Sweet Safari series but this time, whimsically but sophisticatedly blended with metal and resin [e.g. Evil Eye Ring, Spinning Disks Neckpiece]. Femme Frivolity is the fourth theme that completes World Charms’ Fall 2009 collection. Femme Frivolity is all about exquisite hand sewn and handmade necklaces, bracelets and earrings [e.g. Berry Picking Necklace, Pear Drop Earrings Orange, Dream Girl Mother of Pearl neckpiece]. Each piece is a pretty work of art.

The entire Fall 2009 accessory collection is handmade and primarily composed of indigenous, natural and eco-sustainable materials. Almost all of the products are Go Green Certified. World Charms is donating a portion of the sales proceeds to the Go Green Philippines Foundation, the main goal of which is to achieve sustainability of the natural materials used in the products sold. World Charms aims to showcase fashion forward handbags, costume jewelry and other designer accessories using eco-ethical standards. World Charms is expected to officially launch its Fall 2009 fashion collection sometime in August 2009.

World Charms, an online specialty department store, can be accessed on the web at It sells world culture gift products sourced from around the world, and plans to deliver them to any doorstep on Earth. It aims to promote awareness and understanding of various cultures, histories and religions by allowing its customers to send gifts from different parts of the globe to someone they care about.

World Charms searches the world for hard-to-find, truly unique, fun, and useful gifts and supports the artisans, craftsmen, tribal groups, and cottage industries behind them. It currently offers products such as artisan artwork, handcrafted costume jewelry, organic toys, natural bed and bath products and other eco-crafts. In addition, World Charms sells music from various cultures, including Chinese, Iranian, Bollywood and various African tribal tunes as well as a comprehensive selection of both popular and hard to find world cinema or foreign language DVD’s such as Best Picture winner Slumdog Millionaire; Asian hit list, Infernal Affairs; film noir classics like Lie with Me, 8 ½, Omagh and Akira Kurosawa’s Ran as well as Departures from Japan, this year’s winner for Best Foreign Language film at the Oscars 2008 Academy Awards. Films that promote the Global Village trend such as The Visitor are also available at the best prices online.

Early this year, World Charms joined Madison and Mulholland’s Ultimate Nominee gift bag given to Oscar nominees and presenters and other prominent actresses. The eco-friendly online store also participated in the pre-Oscars HAVEN house 3-day swag/entertainment event held in Beverly Hills where preview products from its Fall 2009 collection were displayed and given away to Hollywood insiders.

World Charms utilizes Amazon's e-commerce technology in order to provide World Charms guests a safe, secure, and convenient online shopping experience. Transaction processing for World Charms is handled by Amazon so buyers can use their account to order and checkout.

About World Charms
World Charms is owned by World Charms (USA) LLC, a private Delaware LLC. World Charms has teamed up with and licenses its shopping cart software for its reliability and cutting edge features. Inquiries on World Charms may be directed to

from the world to your doorstep

Contact Information
CyberConcepts, Inc.
Lindy Castillo

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