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Chocolatier Launches Online Store and Sweet New Website by SteadyRain

Kakao Chocolate, named Best Chocolate in St. Louis by the Riverfront Times in 2008, recently teamed with SteadyRain to better present its all-natural confections.

St. Louis, MO, August 01, 2009 --( Kakao Chocolate, a St. Louis based gourmet chocolate company, recently teamed with SteadyRain to better present its all-natural confections. SteadyRain was tasked with finding a user-friendly and cost-effective ecommerce solution that would allow visitors to purchase Kakao’s gourmet chocolate delicacies online and give visitors information they need to get to the Kakao retail shop.

Kakao Chocolate, named Best Chocolate in St. Louis by the Riverfront Times in 2008, is an up-and-coming, St. Louis-based company. Brian Pelletier, former president of the Business Marketing Association of St. Louis and senior vice president at Fleishman-Hillard, purchased the company in 2008 and has been the primary force behind Kakao's handmade chocolate and confections ever since. Along with creating and perfecting Kakao's product, Brian began working on marketing efforts to push the brand forward in the St. Louis market, regionally and beyond.

Pelletier approached SteadyRain shortly after taking over Kakao, looking for a way to take the company from a small, local seller to an online retailer with a larger presence in the market. SteadyRain worked with Brian to develop a comprehensive strategy for the website that combined a solid e-commerce solution with a visually appealing – and mouthwatering – site.

The result of this collaborative process was a new look and feel for the Kakao Chocolate website that included updated imagery, multimedia and the online store. The new feature, a PayPal solution that integrated seamlessly into the website, was collecting orders the day after the updated site was launched.

“Within a day of getting the shopping cart up and running, I was already getting orders,” said Pelletier. “I couldn’t be more pleased with the work SteadyRain did on the Kakao website. I was concerned about how difficult and expensive it would be to set up a professional website with a shopping cart for our chocolates and confections, but they designed a simple and elegant solution that was exactly what I needed.”

Kakao has seen a significant increase in business over the past few months, resulting in the company’s relocation to a larger, storefront space located at 2301 South Jefferson Avenue, St. Louis, MO, 63104. The new website has been a contributing factor to the company’s growth. Kakao and SteadyRain are excited to continue this extremely successful partnership and will soon be expanding the website with more functionality.

"The SteadyRain team is great to work with,” said Pelletier. "They're fast and efficient, and when I need anything for the site, they’re there. I am excited about the work we’re going to do together."

SteadyRain is a privately held, St. Louis-based Internet strategy, design and development firm that works closely with each of its clients to develop unique and profitable Internet strategies through website development, integrated marketing, e-commerce, database integration, online application development and web hosting services. SteadyRain has been helping businesses and organizations develop their online strategies, increase revenue and decrease costs since 1999, having worked with clients such as Allsup, Ameren UE, Chamberlain College of Nursing, and the City of Fairview Heights. For more information about SteadyRain, please visit

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Wendy Buske

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