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'His Name Was Yesterday' Let Out Their Lions and Announce Partnership with Roaring Lion Energy Drink

Los Angeles, CA, August 05, 2009 --( Fresh off their announcement of an upcoming nationwide tour sponsored by Jagermeister, 'His Name Was Yesterday' has just released details of a new partnership with Roaring Lion Energy Drink.

“We are absolutely thrilled at the opportunity Roaring Lion Energy has given us to help one another in a working partnership. Being energy drink connoisseurs of sorts while we’re on the road, it was a huge relief to find Roaring Lion Energy to not only be delicious, but give us that extra lift we needed to perform at a top level night in and night out. We couldn’t be happier with the partnership, and won’t stop until everyone in the country has a taste of The Lion that will leave them wanting more,” said Mike Kauffman of HNWY.

“Whether it be their chaotic live performances or the intensity of their recordings, His Name Was Yesterday has displayed an uncanny ability to connect on a personal level with fans all over the world. It is this ability, coupled with their undying passion and work ethic that make HWNY and Roaring Lion a perfect match and will ensure that we both will soon be a household name. We couldn't be more excited about this partnership,” said Brian Boaté, Roaring Lion's Marketing Manager.

Formed in 2007, His Name Was Yesterday’s incredible sound, hard work ethic and passion to succeed has also caught the attention of several other national sponsors including Jagermeister and InTune Guitar picks. With songs that blend aspects of hardcore, metal and hard rock, HWNY has earned them the right to share the stage with such national acts as KoRn, Framing Hanley, Unearth, Haste The Day, For The Fallen Dreams, Burn Halo, Mushroomhead, and Hed(pe).

“We’ve announced a huge tour this fall, Jagermeister Presents: Ride or Die Tour 2009 which is spanning across the country starting in September. Jagermeister is backing the tour, and you wouldn’t believe the hype that has already started with the announcement of the tour. Along with having Jager on board, we will of course have Roaring Lion Energy Drinks rolling with us in the van, and at every stop of the tour. The best tasting Jagerbomb, is by far, Jager with Roaring Lion, and we’ll be drinking plenty of it in the coming months,” Kauffman excitedly remarked.

For more information on the band and their upcoming tour, visit “His Name Was Yesterday” at

Visit Roaring Lion Energy Drink at

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Roaring Lion Energy Drink
Brian Boate

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