AltaTerra Research Announces Solar Industry and Sustainability Series

Solar power is among the most environmentally-friendly energy technologies. Yet, opportunities remain to reduce environmental impacts of solar companies all along the supply chain. This series explores ways of expanding solar’s environmental benefits.

Palo Alto, CA, August 07, 2009 --(PR.com)-- AltaTerra Research is pleased to announce a new series of events on environmental issues in the solar industry. The “Solar Industry and Sustainability” series will examine the status and value of environmental sustainability in the solar industry, current efforts such as product lifecycle analysis and recycling, costs, and future scenarios for industry standards. These topics will be explored through a number of web-based and in-person conferences and research gatherings.

The first event in the series, “First Solar: Toward a Sustainable PV Industry”, will be held on Tuesday, August 25th at 9 am Pacific Time. In this one-and-a-half hour web conference, First Solar’s Vice President of Sustainable Development, Lisa Krueger, will present and take questions on her company’s leading-edge efforts to implement a comprehensive environmental plan.

Ms. Krueger will explain First Solar’s approach to environmental practice, product lifecycle assessment, carbon footprinting, and energy payback time. She will also describe the company’s module collection and recycling program, management of toxics, plans for the future, and recommendations for the industry as a whole. AltaTerra’s Managing Director Research, Dr. Jon Guice, will introduce and moderate the session. Ample time will be devoted to questions and discussion.

Further details about the web conference and registration are available on the event webpage: www.altaterra.net/event/firstsolar. A limited number of press passes are available.

About AltaTerra Research
Founded in 2007, AltaTerra Research is the first research consultancy dedicated to corporate environmental sustainability and commercial markets for clean technology solutions. With consulting services, industry research reports and executive events, AltaTerra helps business leaders make informed decisions on green business. Current topics include commercial solar and green power, the corporate carbon footprint, carbon credits and environmentally-friendly product strategy. More information is available at www.AltaTerra.net.

Contact:
Anneke Mueller
AltaTerra Research (New York Office)
Anneke.Mueller@AltaTerra.net
(212) 537-5044 ext. 683

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AltaTerra Research
Anneke Mueller
212-537-5044 x683
www.altaterra.net
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