Construction Digital Magazine Sets New Standards, Introducing the Passive House and Taking Green Living to Heights Unforeseen in This Month’s Brand New Issue

The August issue of Construction Digital magazine, found on ConstructionDigital.com, combines the very best of industry news including strategic analysis from FMI consultant Briston Blair, an exclusive Q&A with the President and CEO of PETRA and profiles of the world’s most innovative construction companies.

Carlsbad, CA, August 07, 2009 --(PR.com)-- Alex Marshall and his wife are reinventing the commune, maintaining the concept of communal living, while doing it with a modern and tasteful spin. Coined the Brooklyn Cohousing Project, the building will house 30 modern, spacious New York-style apartments and plenty of outdoor space, but will take on many aspects of cohousing such as common areas and shared responsibilities. And yet that’s not why this project is making history. In The Greenest Building in America? Construction Digital discovers that the Brooklyn Cohousing Project will become the greenest building in New York using a method called “Passive House.”

Quotes from the article:

The brains behind the Brooklyn Cohousing Project, Alex Marshall, on the cohousing movement: “There is very much an architectural approach here. The idea is that if you start out by creating a building that is designed with common areas and with common principles, like a small village, then you are much more likely to achieve something.”

Lead architect on the project, Ken Levenson, on Passive House: “Passive House (Passivhaus) began as a movement in Germany in the 1990s and it is really the simplest and most cost effective way of increasing energy efficiency in a building.”
Levenson on Passive House’s proven track record: “The problem with a lot of the new environmental building technology is that it is not very well tested or proven, so you cannot guarantee to a client that it is going to work or to be cost effective. But the software that is used to analyze the construction of a Passive House is well proven for 20 years or so now.”

The full article is available in the August issue of Construction Digital magazine at: http://www.constructiondigital.com/Magazine.aspx?id=1445, found on ConstructionDigital.com: www.constructiondigital.com.

Or the article can be found directly at: http://www.constructiondigital.com/Magazine.aspx?id=1445&page=14

In Preparing for the Rebound, Construction Digital talks strategy with Briston Blair, a consultant at FMI who also leads FMI’s Strategy Discipline. Blair contends that now is the time for companies to re-gather and re-evaluate, better positioning themselves for the day that a rebound occurs.

A glance at Briston Blair’s words of wisdom:

· “Once it sinks in that this global crisis exists and is unavoidable, it is often a good idea to shut off the alarms, find a quiet corner, and contemplate how to adapt the business…Now is not the time to panic. It is time to take advantage of a rare chance to refine your business model and develop a winning strategy for the future.”
· “The guys that are preparing well are looking at the entire context of their company; at every detail of the macro-economic climate, at their own constraints and value drivers, and at what’s going on with their customers’ businesses and their needs.”

Read the full article on developing a winning future strategy directly at: http://www.constructiondigital.com/Magazine.aspx?id=1445&page=20

Each month Construction Digital features an exclusive Q&A with an industry leader and this month we sit down with Jerry Frank, President and CEO of PETRA. Frank has built PETRA from the ground up, growing it into one of the most successful general contracting firms in the Pacific Northwest. In this revealing Q&A, Frank talks about his $22 million LEED Silver Meridian City Hall project and the importance of having employees with humility. In that vein, he concludes, “You want people who know they’re good at what they do, understand what they’re supposed to do and have humility in their heart…Confidence is different from arrogance. Arrogance gets in the way of good judgment.”

Read more of this exclusive Q&A directly at: http://www.constructiondigital.com/Magazine.aspx?id=1445&page=26

Rounding out the latest issue of Construction Digital magazine are profiles of construction companies who are all on the leading edge of the industry, including a host of international firms making an impact today.

The full spectrum of companies can be found directly at: http://www.constructiondigital.com/Magazine.aspx?id=1445&page=6

To get more from the magazine that brings you the latest news and trends in the global construction marketplace, sign up for ConstructionDigital.com’s newsletters and get your free subscription to Construction Digital magazine.

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About ConstructionDigital.com
ConstructionDigital.com is a pioneering digital media site exploring sector-related issues and opportunities facing top executives, with daily, intelligent news, as well as rich and entertaining monthly content via the Construction Digital Magazine. ConstructionDigital.com meets a previously unmet demand for busy, top-level construction executives, who can find pertinent business news, sector-driven articles, exclusive interviews, and digital tools and resources all in one place. In just two short years, ConstructionDigital.com has offices in Boston, San Diego, Toronto and Norwich, UK, as it aims to build one of the largest global marketplaces for B2B executives.

Entrepreneur Glen White founded ConstructionDigital.com in January 2007.

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