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ReedLink Rebrands to FindGuru

Advantage Business Media announces the rebranding of ReedLink to FindGuru, the improved and enhanced vertical search engine for professionals and suppliers in the manufacturing, construction, science and other b2b industries.

Rockaway, NJ, September 05, 2006 --( Advantage Business Media launches FindGuru, the enhanced vertical search engine for B2B professionals. With its recent acquisition of ReedLink, Advantage Business Media has re-designed the product as FindGuru, to more accurately portray the growth, positioning and innovation of the brand.

George Fox, President of Advantage Business Media says “FindGuru builds upon the strong brand equity already established by ReedLink, but encompasses a wider range of content, including articles and directories, integrated from over 15 publications and websites - providing the most comprehensive product and industry information source available.” 

Professionals can search and compare over 430,000 products grouped by 13,000 directory categories containing over 1,000 specific product features and functions. This enhancement allows B2B professionals to search at a model level. For example, a scientist searching for a Camscan electron microscope, model number X500Fe, can simply conduct a search on FindGuru and receive a list of search results, with an exact match, filtered to the top. 

Recently launched, FindGuru’s Self-Loading Content functionality enables advertisers to upload directory information and product announcements, at no cost. A company such as Paratherm can upload announcements about their most recent products. More specifically, individual product announcements can be uploaded for product models such as Counting Scales or Elevation Stations.

FindGuru cross-references related articles, white papers and webcasts to provide visitors with the most up-to-date and relevant information. Users can also browse products and content by using FindGuru’s taxonomy, which has been structured to provide a clear and concise navigation path to locate products and content.

In addition, FindGuru’s new Blog section provides a forum for users to post and view comments on products from Ball Bearings to companies such as Sato America. This allows users to review and recommend products for other professionals in their industry.

Users of can submit RFIs for company or product information, directly from the website – allowing advertisers to connect with potential buyers in real time.

“We wanted to choose a name that would reflect the broad scope of information in our search engine,” says Han Huang, Director of FindGuru, “FindGuru illustrates the improvements, developments, and expansion of our site, to let b2b professionals know that we are experts in search.” 

About FindGuru 

FindGuru ( is the enhanced premier vertical search engine for locating products, product specifications, and companies, and connecting buyers and suppliers in the Manufacturing, Life Science, Construction and other b2b industries.

Contact Information
Advantage Business Media
Amy Labroo

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