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Medisim Taps 919 Marketing for National PR Campaign


Israeli company chooses top Triangle firm to orchestrate campaign around American product launch.

Holly Springs, NC, August 08, 2009 --(PR.com)-- 919 Marketing, a top ten Triangle area public relations, marketing, and consulting firm, has been selected by Medisim, Ltd. to provide public relations support and social media marketing for a new thermometer launching in the American market this summer.

The Israeli-based company is the developer of the Temple Touch thermometer, sold in Wal-Mart and Walgreen’s stores around the country. Temple Touch accurately and quickly measures temperature on the forehead, and its technology is so revolutionary that it formed a new category in the thermometer market– conductive forehead thermometers.

919 Marketing will provide a broad scope of national public relations services for Temple Touch, as well as support the company’s online sales efforts. Moshe Yarden, CEO of Medisim, says he chose 919 over other US firms because of the agency’s success in mapping out and executing breakthrough marketing strategies for promoting consumer products.

“919 Marketing has a clear and proven track record of getting clients national coverage in major media outlets and creating an online voice for companies and their products,” said Medisim CEO, Moshe Yarden. “I was impressed with their passion to share our vision and products with the American market and am looking forward to working with 919.”

“The vision of Moshe and the Medisim team is something we were impressed with from day one, and we are excited to add another groundbreaking account to our international client roster,” said 919 Marketing CEO, David Chapman. “Medism’s thermometer is an innovative and landmark product and we can’t wait to help them tell their story.”

919 Marketing continues to expand its list of notable clients from coast to coast, including Senior Helpers, BioSignia, State Water Heaters and Doctor’s Express. In the last year alone, 919 has placed clients in national media outlets including Fox News, the CBS Evening News, NBC Nightly News, ABC’s World News Tonight, The View, The Today Show, The Wall Street Journal, National Public Radio, Ladies Home Journal, REDBOOK, The New York Times, and USA Today, as well as leading websites including ESPN.com, BusinessWeek.com, CNN.com, Washington Post.com and MSNBC.com.

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About 919 Marketing Company:

919 Marketing is a nationally recognized marketing, consulting and public relations firm with a proven track record of helping underdog companies of all sizes discover their competitive advantage and drive profitable business growth. Headquartered just outside of North Carolina’s Research Triangle Park, 919 was founded over a decade ago by CEO David Chapman. 919 is an unconventional firm with an uncanny ability to develop winning marketing strategies for a roster of companies including The Rosetta Stone, Kerr Drug and Jersey Mike’s Subs.

919 marketing provides strategic planning, public relations, interactive marketing and creative development services – each utilizing proven processes that have been refined and validated over hundreds of client engagements. For more information, visit www.919marketing.com.

About Medisim:
Medisim Ltd. was founded in Israel in 1995 by a group of professionals in the fields of physics, engineering and medicine. Combining their know-how into extensive multi discipline research, the company invented a novel method for determining accurate core body temperature in a fast and non-invasive way. This entirely new concept named R.A.T.E. ® (Rapid, Accurate, Temperature Establishment) positioned Medisim as one of the leading sources for precise temperature determination tools and created a new category - high-speed conductive thermometers for forehead temperature measurement.
Contact Information
919 Marketing Company
Matt Vaughan
919-459-8164
Contact
http://www.919marketing.com

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