InfoZoom, Business Intelligence Leader, Kicks Off North America Product Launch

Minneapolis, MN, August 08, 2009 --(PR.com)-- Data analysis tool InfoZoom is entering the North American market this month driven by a multifaceted product, support and marketing effort. With over 35,000 users, InfoZoom is a worldwide leader in analyzing data. A US based team with years of experience in implementing business intelligence solutions will be rolling out the BI application to the North American market. "In spite of the tough market, we feel this is the perfect time for InfoZoom. Companies are being asked to do more with less…this is exactly what InfoZoom brings to the table" says Steven Pesklo, who is heading up the North American launch.

A Worldwide Leader in Data Visualization

InfoZoom starts by giving the user an instant overview or 'big picture' of their data. Data quality is visible. Hidden details become apparent. Interrelationships are obvious. Data analysis becomes so easy… any company can do it. To learn even more about their data, users simply click to 'zoom' in. This results in finding answers very quickly. Indeed, EON Energy estimates that using InfoZoom saves 80% of their time on analysis when compared with conventional data analysis tools.

The Right Solution for the Best Decision

InfoZoom's product lineup has been designed with complex customer needs in mind. The product suite offers different versions, ranging from simple viewing to those for powerful, sophisticated analysis or large corporate complex applications. To find the appropriate InfoZoom solution, one can attend a webinar or participate in a free 30 day trial. A certified training program is available to help you develop analytics expertise. Additionally, top rated consulting can help improve your fact-based decision making. And even with all that, InfoZoom is one of the most cost effective business intelligence tools on the market…starting at around $1000.

InfoZoom's Big North American Splash

For the August North American launch, a core team has been assembled in association with SoftLake Solutions. "We're quite pleased with our team…which has worked with many Fortune 500 companies in a variety of industries" says Pesklo. InfoZoom's launch will also leverage a network of sales representatives and industry partners. OEM partnerships are being explored…relationships where InfoZoom is incorporated into specific vertical market software applications.

These strategic marketing moves are being accompanied by a mass media blitz. Because of InfoZoom's strength worldwide, the product's value add has already been established. The primary goal of the blitz is to aggressively increase awareness here and expand market share. InfoZoom's target market is really any size organization but is more typically organizations that are heavily dependent on analytics and work with significant amounts of data. To address that market, the company is working with several public relations firms. The launch will reach major media outlets, leading industry periodicals, tens of thousands of journalists and include a major expansion in its online presence.

Come Take Advantage of the InfoZoom Revolution

To learn how to improve your organization's decision making…please visit their website, attend a free webinar or sign up for a 30 day trial. "With its unrivalled ease of use and powerful capabilities, InfoZoom can provide far more answers to your organization and do it more quickly " says Pesklo.

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SoftLake Solutions is a Minneapolis, MN based provider of business intelligence software and consulting solutions. The company is the primary North American source for InfoZoom, a powerful visual data analysis application. With 35,000 users worldwide, InfoZoom is used in a diverse set of industries. For more information on SoftLake Solutions, please visit us at www.softlakesolutions.com.

humanIT Software GmbH is the developer of InfoZoom, a powerful visual data analysis application. Started in 1997 as a spin-off from the same organization that developed MP3 compression technology, humanIT is based in Bonn, Germany and is a 100% subsidiary of proALPHA AG. For more information on humanIT, please visit www.humanIT.com.