Charlotte, NC, September 05, 2006 --(PR.com
)-- Most people who have websites do not understand or appreciate the importance of search engine optimization. Here's a brief explanation of why this is so important for your website - whatever it is.
Currently about 6,000 people per SECOND are using an Internet search engine like Google or Yahoo to find what they are looking for. Some people only want information. Others are looking for a product or service to purchase. No matter what your business or organization provides, some of those people could be potential customers, members or users of your products or services. But can they find your site with a search engine?
Now if they don't know your company already exists, they won't type in its name of course. Instead they will type in the name of the product or service they are looking for - "marketing services," "digital cameras," "skydiving lessons," "basement waterproofing" - you name it. These people will never find your website unless it is optimized for "keywords" such as these which potential customers or members would naturally use while searching online.
But unless your website is the only one in the world offering a unique product, such as "left-handed monkey wrenches for right-handed violinists," or "advanced filing and polishing of index finger nails," etc. you will have to COMPETE with other providers for a high search engine ranking. Most people are in such a hurry, they will never look past the first page of search results unless they cannot find ANYTHING close to what they are looking for. However, if what they are looking for pops up on the first page of search results, using the same words they used to search with - BAM! - they are off to check out that site. And where is your site lised? Page 2? Page 7? Not at all?
So how do you compete effectively? Search Engine Optimization (SEO) is both art and science. It helps if you understand what keywords your potential customers or members are using when they do searches. One of the best tools for that purpose is the Yahoo Search Marketing suggestion tool, formerly Overture. Sometimes it is used so heavily it is not functional - if that happens, just come back and try again in a few minutes or hours. But on a good day you will find this truly valuable SEO tool at http://inventory.overture.com/d/searchinventory/suggestion/
Enter any keyword that interests you and the Suggestion tool will produce a long list of keywords and phrases that include both your keywords and many others which searchers have used with that same interest in mind. Experts differ on what portion of all Internet searches the numbers represent. They are not just searches on Yahoo/Overture but on their whole network which includes about 18 different sites. One source said to multiply these numbers by 225% (2.25), another said to multiply by 10. The point is, there's a lot of searching going on (Google and others) besides the Yahoo/Overture network. Still it's a relative guide of how frequently each term is being searched per month.
But then the question arises, how much COMPETITION is there for each of these keywords? We suggest you print your Overture suggestion list, then take it over to another wonderful free SEO tool: Wordtracker.com. At Wordtracker you can take a free 2-hour test drive or, better yet, just pay to use it for 24 hours so you'll have full access. Wordtracker shows you how much competition there is for each keyword. They use a Keyword Effectiveness Index (KEI). The higher the KEI, the better your chance of beating the competition if you optimize one of your web pages for this keyword. Of course you have to take into account that one keyword or phrase may generate 9 searches a day, and another 900 searches a day. The best deal is a high KEI with a high number of searches. Word tracker lets you "pitch till you win" so you have a good combination.
There are many more tools, some free and some paid, some online and some off, that you can use to determine what keywords to optimize for your website, and how best to do that. For a more complete orientation, including a full array of over 250 focused training videos, be sure to visit http://www.InternetMarketingPC.com, home of the Internet Marketing Profit Center.