Alta Lift Truck Services Donates Rental Forklift for World’s Largest Cupcake

Alta Lift Truck Services, is proud to partner with and Jenisen Industries to support Susan G. Komen Passionately Pink for the Cure this Saturday, August 15, at the Woodward Dream Cruise as the world's largest cupcake is revealed.

Royal Oak, MI, August 13, 2009 --( Alta Lift Truck Services is pleased to join & Jensen Industries in supporting the Susan G. Komen’s Passionately Pink for the Cure this Saturday, August 15th, when the world’s largest cupcake is unveiled and inducted into the Guinness Book of World Records during the Woodward Dream Cruise.

The cupcake is being created by a team led by famed baker George Algarin in a six foot by six foot oven at Jensen Industries and transported to the Woodward Dream Cruise where it will be unveiled in the Kroger parking lot at 13 Mile Road and Woodward.

The cupcake itself is expected to be 7 feet tall, 6 feet wide and approximately 7,000 lbs and will require a week of prep, and twenty-four hours of baking. The Yale rental forklift which is being donated by Alta to assist in the transport is a Yale GLP155CA and can move loads up to 15,000 pounds.

With a donation to the Susan G. Komen for the cure, participants can try a piece of the cupcake, or have their picture taken. All proceeds will benefit the Susan G. Komen’s Passionately Pink for the Cure.

“Alta is proud to participate in this event and is confident it will be a successful fundraiser for the Susan G. Komen Foundation,” said Steven Greenawalt, owner of Alta Lift Truck Services. “We are even encouraging our local employees to stop by and try a piece.”

About Alta: Alta Lift Truck Services was founded in 1984 by President Steven Greenawalt , and has nine Michigan Locations, including branches in Romulus, Sterling Heights, Wixom and Saginaw. Alta contributes their twenty-five years of success to their three key strengths; great people, quality products, and local, state of the art facilities. Along with providing new, used, and rental lift trucks to Michigan companies, Alta also distributes and services tuggers, walkie trucks, personnel carriers, trailers, racking systems, wire partitions, mezzanine solutions, modular building systems, ergonomic solutions and more. Their one source philosophy has brought Alta to the top of the industry and enables them to offer other solutions including training, maintenance programs, parts and service.

Alta recently received the highest honors of “Dealer of Excellence” from Yale Material Handling. Alta has received this mark of distinction 8 times from Yale. Alta can be found on the web at

Alta Lift Truck Services, Inc.
Kimberly Bush
(248) 449-6700