Boca Raton, FL, August 13, 2009 --(PR.com
)-- MensMax.com™ (www.MensMax.com) targeted gay men in an advertising campaign for it's RestoreMax penis skin care cream, and has scored great success with the gay audience. Online marketing and targeted gay men's magazine ads have generated an increase in sales and a significant expansion of the customer base.
Michael Dugan, president of MensMax.com, explained, "We were facing significant resistance to our product in mainstream men's magazines and websites. The word penis still carries a taboo that makes it extremely difficult to advertise, and its very hard to talk about the benefits of our penis skin care product without using the word."
"Fortunately, the gay audience and websites and periodicals targeted towards gay men are more open to the use of the word penis in an advertisement, and so it was a natural fit," Dugan explained. "We have found that gay men also seem more open to the benefits of penis skin care, and have been more willing to try RestoreMax from MensMax.com."
RestoreMax is designed to help all men, gay or straight, and over 75% of the current customer base is straight men. The difficulty of reaching heterosexual men through mainstream media options that refuse advertising with any reference to the word penis, has forced MensMax.com to use more open-minded media targeted to gay men. The response has been overwhelming.
"In light of the increase in sales our gay men target has delivered, we plan to significantly increase advertising to that audience over the next 12 months," Dugan explained. "We can tell the entire story about the importance of penis skin care for men in our advertising without fear of censorship or outright refusal to carry our ads. Once we can openly tell our story, the benefits of penis skin care with RestoreMax are obvious, and many men respond in a very positive way."
For additional information on RestoreMax contact, Michael Dugan, or visit: www.mensmax.com . MensMax.com (www.mensmax.com) is a research and development company created to seek, identify, and market products that can help improve life for men. It specializes in health and skin care products that specifically address neglected or ignored aspects of a man's health, fitness, or quality of life. RestoreMax is the first product introduced by MensMax.com.