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New Service Enables U.S. Companies to Tap Huge e-Commerce Market in Japan

Japan is quickly becoming the largest online market in the world. There is now a low cost method for online retailers in U.S. to attract Japanese customers without expensive translation.

Pasadena, CA, September 07, 2006 --( As Japan is poised to emerge as the world leader in online shopping, American companies are looking for ways to take advantage of the tremendous growth potential. Lots of Bytes, a marketing and technological consulting firm, today announced a new service designed to help U.S. online shops market and sell products directly to customers in Japan. The service is a Japanese promotional site called, which means “shopping in the U.S.” in Japanese.

Kenji Hino, President of Lots of Bytes, says the concept is simple yet very effective. “ is a Japanese blog site where we review products sold by U.S. online shops. We are now able to review or advertise products from any U.S. company seeking to enter online Japanese markets – even those that don’t already ship to Japan.”

Japan is currently the second largest Internet market in the world behind the U.S. and market analysts  at the U.S. Dept. of Commerce predict that it will catch up with the U.S. by 2007. Traditionally Japan has been a difficult market to enter, but the Internet has changed that. One of the most technically advanced countries, Japan boasts a whopping 88% of households have Internet access. Compare that to just 55% in the U.S. Blog marketing is a dynamic way to gain direct access to those millions of Japanese users.

Blogging is one of the hottest marketing concepts in e-commerce. What started as a way to voice an opinion in single-sentence commentary has evolved into an online marketing tool capable of tapping into important target groups very quickly. Hino says, “We think a blog is a great way to inform Japanese readers about American products. It takes two things to succeed as an online merchant - a great product and visibility. You supply the product and we’ll supply the visibility in the Japanese market.”

After reading the product reviews, Japanese visitors on the site can buy directly from the retailers. offers a free email translation service to correspond with customers, an order entry service for Japanese customers lacking in English knowledge, and a shipping service for companies that don’t currently ship to Japan. Hino says, “The way we’ve bundled our services, you can avoid the expense of translation and you don’t need a Japanese website. Online shops of any size can utilize our services to tap into the lucrative Japanese market.”

According to the U.S. Dept. of Commerce, the average Japanese household has over $100,000 in savings and disposable income of $3,800 per month. That amounts to hundreds of billions of dollars being spent on everything from food and clothing to electronics and entertainment. Hino says, “Japanese consumers purchase a wide variety of consumer goods and services each year. Especially hot are products from the ‘50s such as retro toys and signboards. T-shirts, jeans, and pet supplies are also popular. But there is no limit to the type of item that can be successfully exported. If a product is unique, there will be interest.”

About Lots of Bytes:
As President of Lots of Bytes, Kenji Hino, works with clients of all sizes to produce results in a high-quality and low-cost environment. In addition to blog marketing, the company specializes in online application development and customized e-commerce solutions, and other services to clients in the U.S. and Japan.

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Lots of Bytes
Kenji Hino

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