Hackensack, NJ, September 08, 2006 --(PR.com
)-- According to a 2005 study by TNS Media Intelligence, Internet advertising grew by 21.4% in 2004 alone; accounting for the largest increase in advertising and marketing, and the trend is only expected to continue. A 2004 Jupiter/ClickZ market research study estimates that online marketing will grow $10 billion in the next six years, and many other online marketing experts are predicting that growth will be much larger than that.
The average business is affected by these statistics as much as retail and advertising giants. Smaller and medium-sized companies know that they need to cultivate an online presence in order to compete in the marketplace successfully and many entrepreneurs are planning to increase their online presence or online marketing.
The problem is in the practical launch of online advertising. Industry giants pay millions for online affiliate programs and ads. Even a simple web page can set a company back several thousand dollars, and the rapid pace of online change means that companies are pushed to update almost daily to maintain good search engine rankings. The result is that many businesses with modest budgets risk getting lost in the online advertising shuffle.
It’s not all a catch-22, though. Smart companies are finding that they do not have to hand over all their profits to advertisers. A new trend towards quality online specialized directories is making all the difference for companies. Specialized business marketplaces such as www.MetroHorse.com are doing what traditional advertising simply seems unable to do today: they are bringing customers and real paying jobs to businesses.
MetroHorse allows businesses to create a real online presence. With MetroHorse, companies can use very detailed listings, online coupons, online video clips, songs, and even photography to capture customer attention. Even entrepreneurs with puny advertising budgets can use these proven high-end promotion techniques to drum up business – all without paying extra. This means that companies with MetroHorse can effectively get higher-end online advertising without the huge ad price.
That’s not all. MetroHorse does its own marketing to bring customers to the site. This eliminates the tired old problem of spending thousands on websites only to have to advertise in order to get viewers. MetroHorse has a stable of professionals who work to bring customers to the businesses listed on the MetroHorse web site. And it is working: thanks to MetroHorse’s innovative business marketplace tool, customers are arriving at MetroHorse in droves. Customers love the fact that businesses on MetroHorse can bid on projects and can offer them discounts and coupons. Customers get the best deals on MetroHorse and that encourages them to keep coming back. It also encourages business for MetroHorse’s roster of companies, creating a true win-win scenario.
According to Koretsky, there are a few things that service providers can do to advertise even more effectively with MetroHorse. One of the secrets is to make use of all the features that MetroHorse makes available. Making use of online coupons and discounts on the Get it Now Gallery makes service providers far more attractive to customers, since buyers love to get a deal. Koretsky has also found that businesses who make use of detailed well-written descriptions as well as appropriate extras (such as photography and video) may be more likely to get paying customers.
Of course, making bids on existing projects may be the simplest way to drum up instant orders for a company. MetroHorse allows customers to state their needs exactly and then gives companies a chance to respond through bids. Customers who design projects are usually ready to start hiring and working with a business, so bids can lead to almost instant work. To learn more about MetroHorse you can log on to www.MetroHorse.com