Charlotte Agency to Develop New Interactive Website for Tropical Foods

Charlotte, NC, August 21, 2009 --( New Way Media, a web marketing and video production agency, has been chosen by Tropical Foods to develop and launch their new website. The specialty nut and snack mix manufacturer is seeking an overhaul of their current online presence.

New Way Media will be creating a more interactive, up-to-date and informative website for Tropical Foods with features such as chef recipes, new product releases and video tours. Search optimization will also be a large part of the launch to better aid Tropical in reaching their audience. “We are excited to launch this next phase for Tropical Foods and are looking forward to working with New Way to make our website a more interactive destination,” said Tropical Food Brand Manager Chad Hartman.

The new website will aim to appeal to both internal and external audiences. A visual product search and a full content management system (CMS) are among some of the features internal employees are looking forward to. New Way Media and Tropical Foods will be launching the new website in the fourth quarter of this year.

About Tropical Foods
Tropical Foods specializes in premium snack mixes, raw and freshly roasted nuts and seeds, dried fruit, and hundreds of bulk and packaged candies, spices, grains and specialty foods. Tropical Foods has an extensive line of retail branded products, including Grabeez®, Buffalo Nuts® and Christille Bay®. The company was founded in 1977 with an original product line of 100 items which has grown to include more than 3000 today. Privately-owned, Tropical is headquartered in Charlotte, NC, with additional operating centers in Atlanta, Memphis, Washington DC and Dallas.

About New Way Media
Formed in Charlotte, NC in 1999, New Way Media is a full service, interactive web and professional video production company. New Way Media provides a wide range of professional and creative video and web-marketing services, specializing in interactive web projects, web marketing and custom web 2.0 social media marketing campaigns.

New Way Media
Lisa Smith