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Helly Hansen

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Helly Hansen Sponsors Team Rowing Across the Atlantic Ocean for Charity

Helly Hansen is proud to support Team Atlantic Race Canada who are rowing across the Atlantic Ocean to raise awareness and funds for children's health. The team will most likely will encounter sharks, storms, physical stress, mental fatigue and giant waves

Montreal, Canada, August 21, 2009 --( Helly Hansen is proud to announce that the Helly Hansen brand of durable clothing has been named a sponsor of team Atlantic Race Canada, Canada's only team attempting to row across the Atlantic Ocean.

"We are pleased to add Helly Hansen to our sponsorship family," says Alok Chowdhury, Sponsorship Coordinator for Team Atlantic Race Canada. "Helly Hansen is known worldwide for their performance wear, and we are extremely thankful for Helly's support of our team and mission."

Team Atlantic Race Canada, with its ambitious goal of rowing across the Atlantic Ocean to raise funds for the Children’s Wish Foundation and the Montreal Childrens Hospital, and Helly Hansen share the same commitment to the community and big adventures. "Team Atlantic Race Canada offers a unique opportunity to test some of our clothing in some challenging conditions. Their mission is a great fit with our international brand promise of keeping people Dry. Warm. And Safe." explains Dave Finlayson, Marketing Manager, Helly Hansen Canada Limited. "The Team's challenge is commendable and their commitment to the community is one we support."

Helly Hansen's line of performance clothing is resilient and comfortable. They can take any amount of wear and still look good. This fits with the team's image to handle any challenge we come across and endure.

About Team Atlantic Race Canada.

Team Atlantic Race Canada, composed of 3 rowers (Alok Chowdhury, Robert Idsinga and Alex Nicholson) is attempting to cross the Atlantic Ocean by rowboat to raise funds and awareness for the Children’s Wish Foundation and the Montreal Childrens Hospital. The team has already signed on sponsors such as Lasik MD, Folie a Deux Winery, Concordia University and Atlantic Braids. For additional information, visit

About Helly Hansen

Helly Hansen Canada Limited, (HHCL) is a Nova Scotia owned licensee of Helly Hansen Norway. As a manufacturer and distributor of Helly Hansen workwear clothing, we employ more than 130 Nova Scotians in our 115,000 square/foot facility in the Burnside Industrial Park in Dartmouth, Nova Scotia. HHCL has been an ISO 9001 Registered company since 1994, and has demonstrated its commitment to continually improving our products, service, and quality control by achieving ISO 9001- 2000 Registration in 2003.

Contact Information
Fluide Media
Alok Chowdhury

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