LensShopper Launches UK Exclusive

First established in 2007, popular contact lens price comparison LensShopper is now launching LensShopper.co.uk, a pricing guide specifically for the UK.

Stockholm, Sweden, August 22, 2009 --(PR.com)-- While other guides mostly list US resellers, even with visitors located overseas, LensShopper.co.uk keeps the business local. UK visitors are now given the opportunity to buy contact lenses from domestic resellers, and in doing so avoid higher shipping costs and longer delivery dates.

Marketing manager Mike Elliott explains: “Our goal is always to give our visitors the cheapest and best prices on contact lenses. When we realized the potential in local reseller markets in the UK, the choice was simple. This way we could also promise much faster delivery dates and cheaper shipping costs.”

Already well-established in France, Germany, the US, Sweden, Finland, and Italy, and now ready to take on the UK, LensShopper is the largest price comparison guide in the world. This gives the site a unique position to put pressure on resellers with regard to both price and quality.

Online marketing analyst Matt Brown elaborates: “When it comes to online price comparison, resellers want to be listed on the most popular guide. This gives sites such as LensShopper a unique position to bargain with. Few other markets have this third party power shift.”

In addition to price comparison on contact lenses and other related eye care products, LensShopper also includes several informative features on the topic of eye care.

“Anyone living with vision impairment or simply want to know more about eye care will find many useful resources on the site,“ Elliott adds.

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LensShopper
Erik Holm
+46-8-5000 24 45
http://www.lensshopper.co.uk
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