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Nobel Laureate to Keynote at Africa’s Premier Green Business Summit


Website Launch for Green Business Africa Summit & Expo 2010 Opens Submissions for Presentations and Invites Sponsorships.

Nairobi, Kenya, August 22, 2009 --(PR.com)-- Dr Rajendra K. Pachauri, chairman of the Nobel Peace Prize-winning Intergovernmental Panel for Climate Change (IPCC) will keynote at the inaugural Green Business Africa Summit & Expo 2010 (GBASE02010), an event that will bring to the mainstream issues around sustainability in the business environment as well as green corporate social responsibility (CSR) in Africa.

“Dr Pachauri will definitely light up the audience with a presentation that will set the agenda for Africa’s role in climate change adaptation and mitigation in the post-Copenhagen-era”, said Sam Ooko, CEO of SolarGren Media, the green marketing and strategic media communications firm that is organizing the event, at the launch of the website for the trailblazing event to be held June 2 to 4, 2010 in the Kenyan capital, Nairobi.

“This will put into perspective how African businesses can easily adapt with a clear understanding to strategies that will bring the continent to embracing sustainable opportunities that the Global Green Deal promises.”

The event website - www.greenbusinessafricaexpo.com – features a rich speaker faculty that also includes Phaedra Ellis-Lamkins who succeeded the Obama Administration’s Green Economy Czar, Van Jones, as CEO at Green For All; Yulanda Chung, Head of Sustainable Business at Standard Chartered Bank and Prof Maria Ivanova, Director, Global Environmental Governance Project, Yale Center for Environmental Law & Policy, among others.

Under the theme “Sustainable Business as Vehicle for Africa’s Economic Growth and Social Uplift”, GBASE2010 will provide business leaders at all levels with insight on developing and enhancing profitable and sustainable business enterprises and practices. Successful peers and experts in the field will speak on the many current and future green and sustainable opportunities for businesses in Africa while improving their bottom line.

Through expert speakers and thought leaders, attendees will be exposed to best practice case studies, tools and strategies that will help them address corporate social responsibility challenges and make their businesses a leader in their fields. This three-day event (including an optional eco-safari) will provide a rare opportunity to tap into the knowledge of global and African experts and practitioners in the field of social, environmental and corporate governance issues.

Event attendees will explore the top issues that are shaping the sustainable business and green CSR agenda in Africa, and get equipped to push the boundaries of social and environmental responsibility. Attendees will learn how to build their sustainability toolkit and launch or enhance green initiatives in their organizations to spur Africa’s sustainability.

GBASE2010 will incorporate the first CSR Kenya Awards facilitated by africapractice that will reward outstanding and innovative corporate contributions to Kenya’s sustainable development.

“The Awards will showcase and reward integrity, honesty and on-going commitment by Kenyan companies to incorporate ethical values, compliance with legal requirements, respect for individuals, involvement in communities and protection of the environment into their business”, said Nat Kang’ethe, chairman, africapractice East Africa.

The awards will be open to entries in January 2010 and winners will be announced at gala ceremony on June 3, 2010, the penultimate day of the Summit.

Online attendee registration for GBASE2010 opens on October 1, 2009.

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Notes to Editors
SolarGren Media is a pan-African sustainability communications organization dedicated to promoting environmental and sustainable issues on the global platform. SolarGren helps clients, including SMEs and non governmental organizations in Africa, to find their sustainability footing by modeling their green stance on the global business environment by providing practical green business information to organizations, business executives, institutions, environmentalists and innovators.

SolarGren Media is the first pan-African corporate organization to sign the Copenhagen Communiqué, an initiative of The Prince of Wales's Corporate Leaders Group on Climate Change (CLG) that brings together business leaders from major UK, EU and international companies who believe that there is an urgent need to develop new and longer-term policies for tackling climate change, ahead of the Conference of the Parties 15 (COP15) in Copenhagen in December.

www.solargrenmedia.com

africapractice provides strategic communications services to enhance client performance and communicate their commitment to Africa’s development.

Delivered from regional hub offices in Kenya, South Africa, Nigeria and Ghana and coordinated from an office in London, our team consists of communications, environment, finance, CSR, industry and government experts.

www.africapractice.com
Contact Information
SolarGren Media
Kathy Newman
+254 20 248 7420
Contact
www.solargrenmedia.com
POB 62469, 00200
Nairobi, Kenya

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