Fitness Meets High Fashion at New York Sports Club

Haute Fashion Magnate and Fitness Powerhouse Collaborate to Infuse Models and Fashion Elite with Catwalk Confidence.

New York, NY, August 25, 2009 --(PR.com)-- New York Sports Clubs (NYSC), the largest owner and operator of health and fitness clubs in the tri-state area, in partnership with Nolcha, an organization that supports, promotes and educates emerging fashion talent from around the globe, will offer an exclusive, invite-only look at how Nolcha Fashion Week’s models achieve the confidence to strut the runway. New York Sports Clubs’ Dr. Emily Splichal, podiatrist, creator and lead instructor of the Catwalk Confidence fitness series, will lead a select group of models, editors and fashion elite in her renowned Catwalk Confidence class on August 27, 2009 at New York Sports Clubs’ 59th and Park location on 502 Park Ave.

The NYSC Catwalk Confidence exclusive preview will occur at the height of model casting for fashion week, providing a glimpse into the skills and composure needed to grace New York’s runways. Designed to help women walk comfortably and confidently in even the highest heels, the Catwalk Confidence class focuses on body alignment, core strengthening, isometrics and stabilization techniques to help stiletto lovers build proper posture, strength and balance. The class culminates in a choreographed “walk-off” where participants are encouraged to don their highest heels and take to the catwalk with their newfound confidence.

“As the fashion industry continues to push heels higher and higher, women try to rise to the challenge regardless of aches and pains,” said Dr. Splichal. “Catwalk Confidence was designed to give women the strength and stability to wear their favorite designer heels pain-free, whether on the runway or the city sidewalks. It’s the power to not only look good, but also feel great doing it – a concept that New York Sports Clubs and Nolcha Fashion Week have both embraced.”

In just a few seasons, Nolcha Fashion Week has grown to become the platform for emerging fashion designers from around the globe to showcase, network and introduce their brand to the USA market. Nolcha’s highly-anticipated fall 2009 shows will run from Sept. 14 to Sept.18 at Bohemian National Hall in New York City.

“Everyone wants a glimpse into the fashion industry and learning how to walk pain free with confidence and sophistication is a great advantage for women,” said Kerry Bannigan, CEO of Nolcha. “Nolcha is excited to introduce this concept to our industry and educate our models about this method.”

For more information on New York Sports Clubs and a schedule of classes, visit www.mysportsclubs.com

About New York Sports Clubs:
New York Sports Clubs is owned by Town Sports International Holdings, Inc. (NASDAQ:CLUB), a leading owner and operator of fitness clubs in the Northeast and mid-Atlantic regions of the United States operating under the brand names New York Sports Clubs, Boston Sports Clubs, Washington Sports Clubs and Philadelphia Sports Clubs. As of March 19, 2009, Town Sports International, through its subsidiaries, operated 166 clubs in the United States and three clubs in Switzerland. For more information, visit www.mysportsclubs.com.

About Nolcha Fashion Week: New York
Award Winning Nolcha Fashion Week held simultaneously with New York Fashion Week consists of runway shows featuring emerging and independent designers, accessory exhibition, industry networking events and fashion business seminars held by reputable New York fashion business industry figures.

About Nolcha
Nolcha is an award winning multi-faceted media and events platform, offering opportunities in the New York fashion business market, and operates an online fashion network, a print publication, and major annual events for the independent fashion industry and related retail businesses. Nolcha offers cost effective resources to aspiring and veteran fashion professionals; initiatives include Nolcha online, Nolcha Fashion Week: New York, London Fashion Week partner events, Independent Retail Week and Dress the Band competition. www.nolcha.com

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Contact
Nolcha
BJ Coleman
212.962.1555
www.nolcha.com
NYSC Contact:
Glenda Luft
(212) 354-5174
gluft@middlebergcommunications.com
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