Boca Raton, FL, August 26, 2009 --(PR.com
)-- Redu, Inc. the marketer that offers the first penis skin care therapy, RestoreMax at MensMax.com, is reducing many customer service calls through the use of an expanded FAQ section on its website. The costs of a call center for customer service was getting higher than estimated because the calls were taking time, and rarely resulted in an additional sale. Adding FAQ's to the website is actually improving conversion, and saving money on customer service.
Michael Dugan, president of Redu, Inc., said, "It is a simple concept, and most websites are already doing it, but at MensMax.com we did not have an FAQ section. An independent consultant suggested that since RestoreMaxä is the first penis skin care formula that many customers may have questions, but they are too shy to call and discuss their questions that concern their penis. He was right!"
As a result of the addition to the website, conversions are up by 20 per cent, and customer service calls have dropped nearly in half. Between the increase in conversion and sales and the reduction in cost, the very simple addition to the site has resulted in a very positive improvement to the bottom line.
"I wish we had added the FAQ section long ago, but as your grow you get better at knowing your product and your customer.", Dugan said. "The penis is a taboo subject and I think our customers feel a lot more relaxed browsing the FAQ's than they do calling in and discussing their genital issues."
Dugan added, "Nearly 70 per cent of our customers reorder RestoreMaxä. It is obviously working very well for them, so every new customer we get has a very high lifetime value to us. We are now exploring other options, like autoship, to see if we can make the ordering process more convenient for our customers and more profitable for us."
For additional information on RestoreMaxä contact, Michael Dugan, or visit: www.mensmax.com. MensMax.com (www.mensmax.com) is a research and development company created to seek, identify, and market products that can help improve life for men. It specializes in health and skin care products that specifically address neglected or ignored aspects of a man's health, fitness, or quality of life. RestoreMax is the first product introduced by MensMax.com.