BIFA Awards Break with Tradition by Adding a Feminine Touch

If your business is winning, then make sure you tell people. That is the message from the British International Freight Association (BIFA), the trade association which organises one of the freight forwarding industry’s premier independent awards schemes, as it calls for last-minute entries to the 2009 BIFA Awards.

London, United Kingdom, August 28, 2009 --( This year sees the start of the third decade of the BIFA Awards and the organisers have used this occasion to break with tradition by inviting the first-ever female Host: author, broadcaster and wit Frances Edmonds.

One of the first WAGs associated with cricket, Frances has long entertained cricket fans and those unfamiliar with the thwack of willow against leather with her writings and television appearances. She was recently voted Britain’s most entertaining female after-dinner speaker in a survey by The Times.

An international best-selling author since 1986, her first book ‘Another Bloody Tour’ created uproar in sporting circles and was an outrageously funny and highly controversial account of when she accompanied her husband, cricketer Phil Edmonds, on an England tour of the West Indies. Her latest work ‘Winning the Game of Life’ is a motivational handbook.

In another first, there will be a new Toastmaster for the BIFA Awards ceremony. Brian Greenan, who combines Toastmaster skills with those of compère, auctioneer, host and presenter at awards ceremonies and conferences, has also officiated at Royal ceremonies and many events attended by eminent world statesmen. With these impressive credentials, BIFA is delighted to welcome him as Toastmaster at the forthcoming BIFA Awards luncheon.

Celebrate success

On an annual basis, the BIFA Awards competition celebrates the best of the British freight forwarding industry and this year will be no different. According to Robert Keen, BIFA Executive Director: “If your business is winning, then make sure you tell people. There can be no better way than to take part in the BIFA Awards to celebrate success. You will be judged by independent professionals. Enter the competition and you will raise your profile, and be part of the positive media coverage that is generated by the scheme.”

As the deadline for entries nears, Mr Keen encourages forwarders that have not yet entered to apply. He says: “By entering this year’s BIFA Awards competition, you will give yourself the opportunity of winning. Quite simply, you have to be in it to win it! There’s still time to take part in the competition, so don’t miss the deadline!”

The deadline for entry forms is 5.00 pm on Friday 18th September 2009. After that date, there will be two weeks to complete a written submission. The deadline for the Young Freight Forwarder Award is 5.00 pm on Tuesday 6th October 2009.

Category finalists will be short-listed at the end of October, and winners will be revealed, in front of an industry audience of over 400 people, at the BIFA Awards Ceremony Luncheon to be held on Thursday 21st January 2010 at a prestigious central London venue.

The nine BIFA Freight Service Awards 2009 are as follows:

• Air Freight Award – sponsored by British Airways World Cargo
• Environment Award – sponsored by CargoWise edi
• European Logistics Award – sponsored by TT Club
• Ocean Freight Award
• Project Forwarding Award – sponsored by BBC Chartering
• Special Services Award – sponsored by Forward Computers
• Staff Development Award – sponsored by Albacore Systems
• Supply Chain Management Award – sponsored by BoxTop Technologies
• Young Freight Forwarder Award – sponsored by Johnson Stevens Agencies

Further information relating to entries and luncheon reservations can be obtained by visiting the Events section of the BIFA website

British International Freight Association
Ian Matheson
+44 (0)1689 860660