Barak 013 Launched the MobileMax SmartPlug Service for Discounted International Mobile Calling

Barak 013 is just the last in a long line of customers for MobileMax, who markets the Mobile SmartPlug technology to calling card providers worldwide.

Herzliya Pituach, Israel, September 11, 2006 --(PR.com)-- MobileMax, the leading provider of intelligent solutions for the calling card industry, today announced signing a deal with 013 Barak, the most popular of the three calling card providers in Israel. According to the agreement, 013 Barak will distribute MobileMax SmartPlugs to its mobile subscribers, replacing the cumbersome use of old fashioned calling cards.

The MobileMax SmartPlug is a revolutionary plug attached to the mobile handset. Functioning as a super intelligent calling card, the SmartPlug seamlessly diverts costly calls through low using the provider’s infrastructure. Based in on existing calling card solutions, MobileMax offers the calling card providers unique benefits, such as new revenue streams from untapped market segments, rapid return on investment with low capital expenditure or operating expenses, and low implementation costs with fast time-one-market returns.

The 013 Barak mobile SmartPlugs, distributed in Israel for travelers, business executives and other 013 Barak subscribers, are part of the 013 Barak campaign to extend its comprehensive mobile solutions and services to its subscribers. Offering extensively low rates, 013 Barak subscribers can now call to Israel and to/from other countries, using the easy, speedy and friendly SmartPlug solution.

“The great advantage of 013 Mobile SmartPlug over other solutions”, says Dror Bahat, Barak 013 VP Marketing, “is the convenience of use and the competitive price. The users can dial directly rather than add long access codes, and use their mobile’s contact list or speed dial. They simply dial as they do when they’re home. From any destination, the 013 Mobile SmartPlugs are configured to choose the cheapest calling plan through which to divert the call. i.e., if a call via the local mobile operator is cheaper than an incoming call, the 013 Mobile SmartPlug will use the Call Through technology to divert the call. If an incoming call is cheaper, the SmartPlug will use the Call Back technology. This multi technological solution can save the user large sums of money on every trip abroad.”

About MobileMax
MobileMax Inc. develops, markets and supports a unique patent-pending technology that enables carriers and service providers to dramatically increase usage and ARPU while substantially reducing cost for mobile users. MobileMax’s revolutionary SmartPlug seamlessly diverts outgoing calls to a calling card platform that enables mobile users to enjoy lower rates without the dialing hassle. MobileMax’ successful technology is currently being used in USA, Europe, S. America and Asia.

For more information about MobileMax, please visit our website at: www.mobile-mx.com

About Barak
Barak is a fully integrated telecom provider dedicated to providing worldwide communications for customers. Barak offers its customers a wide range of telecommunication services. Among these services are voice solutions with direct overseas dialing, calling cards, and ISDN services which enable voice, data, and video conferencing transmissions, solutions for data communications, fast connection internet solutions and hosting services.
For more information, visit www.barak.net.il

Contact:
Shaily Giveon, MobileMax
marketing@mobile-mx.com
+972 9 9596 408

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Contact
MobileMax
Shaily Giveon
+97299596408
www.mobile-mx.com
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