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Ice Walks

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Introducing a New Additon to Kicks... Shoe Jewelry

It's the year of the grown and sexy, and everyone is about making statements. Ice Walks is a new addition to the fashion industry that's setting trends world wide. Where do we go Next? Ice Walk takes ‘Bling’ to another level.

Miami, FL, September 12, 2006 --( Throughout the years, we have seen ordinary jewelry transform into beautiful pieces of artwork. From diamond embezzled mouth pieces to platinum chains, ice, bling and jewels are the customary items to every celebrity’s wardrobe. Designers like Jacob & Co., Petey Johnny, 2 Awsome Intl. and Daed Jewels have set the trends to jewelry customization. Introducing a new addition to the line of jewelry customization, Ice Walk.

Ice Walks is a new accessory craze that everyone is talking about. Produced by Daed Jewels, Ice Walk was designed to add personality to the ordinary shoe. Like cufflinks to a shirt, Ice Walk comes in many different variations of metals and precious stones to suit.

“Ice Walk is shoe jewelry for every type of person. From a well distinguished gentleman to a sneaker fanatic, Ice Walk is designed for any type of laced footwear,” says Freeze, co-creator of Ice Walks.

Celebrities like The Game, Cool & Dre, Udonis Haslem and Fred Taylor have been seen sporting the distinguished trend. Prices vary depending on the stone layers and metal usage.

About Daed Jewels:

Inspired by a family member who had a shop selling gold teeth, Rudy “Freeze” Athouriste and Jones Pierre started Daed Jewels in 1999. With backgrounds in Architecture, Product and Graphic Design, Daed Jewels used their style and unique eye to create work that stands out from the rest. Daed Jewels provide authentically designed jewelry that’s visually attractive yet satisfies the criteria of jewelry industry standards. Timeless pieces have been created for celebrities such as Missy Elliot, Wyclef Jean, Johnathan Vilma, Trina and Jim Jones of the Diplomats to name a few.

They have also been featured in publications such as Urban Style Weekly, The Miami Herald and Teen People. The concept, style and unique arrangements behind Ice Walk is sure to make this year’s list of stocking stuffers.

For More information on “Ice Walk” or editorial inquiries, please call Kech This Inc. at 786.295.9445 or log on to .

For More Information:                                                            
KeCh This Inc. 
M: 786.295.9445 
F: 305.769.9279 

Contact Information
Kech This Inc.

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