Switchboard Free Announces Google Analytics Integration Beta

SwitchboardFree, a free inbound phone call management system available within the UK which makes the promise to its users that they will “never miss a call,” has confirmed a move to Beta for their Google Analytics™ integration.

Lowestoft, United Kingdom, September 03, 2009 --(PR.com)-- SwitchboardFree website confirms Google Analytics™ tracking for phone calls.

SwitchboardFree, a free inbound phone call management system available within the UK, which makes the promise to its users that they will “never miss a call“, has confirmed a move to Beta for their Google Analytics™ integration.

www.SwitchboardFree.co.uk improves on their already extensive tracking metrics available through the SwitchboardFree site by adding powerful Google Analytics™ integration. All phone calls generated using a SwitchboardFree telephone number can be tracked in real time through a Google Analytics™ account providing essential and powerful data for affiliate marketers, web based sales and SEO companies.

Key new features have been added that make the service extremely compelling for those who wish to calculate the best online ad copy, positioning and return on investment. “Seeing call data alongside web data provides an unbeatable view of advertising” said SwitchboardFree architect Paul Gaston. “Bringing together online web stats with off- line phone call stats into one easy to use and familiar interface gives marketeers and SEO professionals the power to quickly analyse client response and web site effectiveness”.

Bryn Thompson, Online Marketing Manager, adds, “Google Analytics™ integration now allows us to return advanced call stats showing how many calls have been generated from each web site or page, whilst tracking the geographic source of the call, call length and if the call was answered or missed by the recipient. The application even tracks the number of calls intercepted by our answer phone!”

SwitchboardFree allows individual telephone numbers to be set up for each campaign, advert or website that a user wishes to track. Integrating the call metrics from this provides a marketeer’s dream of being able to track which of these campaigns, adverts or websites is generating the most phone calls and which of these generate the best return. The market leading system routes incoming calls using rules set up by the user, including forwarding the call to up to 5 different landlines or mobiles, custom open / closed hours, full voicemail capabilities and even the ability to completely block nuisance callers or prioritise valued customers. Data on every call is captured and automatically posted to the clients existing Google Analytics™ account. Using an automated setup system the client doesn’t even need to know what their Google account code is – just point SwitchboardFree at the client’s webpage and it automatically finds and chooses the UA code, setting itself up seamlessly and instantly. This new feature was designed in conjunction with ClickThrough Marketing (www.clickthrough-marketing.com), a market leading internet and search engine marketing agency based in the UK.

Phil Robinson, Founder and Director of ClickThrough Marketing adds “We’ve been tracking phone call conversions manually for years, however, this new service allows us to seamlessly track phone call data in real time alongside other key conversion points. Key benefits are that we are able to improve the efficiency & effectiveness of our clients PPC and other online marketing activities”

About Liquid 11

Liquid11 is an innovative technology company based in Lowestoft, Suffolk in the UK. Liquid11 focuses on the integration of landline, mobile and web, supplying its customers with fully managed effective services that work. They have conceived, designed and developed DVDpay (Market leading DVD conditional access system) and SwitchboardFREE (The UK’s largest and fastest growing free call management system), among other innovative systems.

For further information and to start using SwitchboardFree – for Free – go to www.switchboardfree.co.uk

Contact Information

Grant Hardy

Liquid 11

Riverside Business Centre

Riverside Road

Lowestoft, Suffolk


NR33 0TQ

Phone: 0844 884 3000

Email: marketing@liquid11.co.uk

Web: www.liquid11.co.uk

Liquid 11
Grant Hardy