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Receive press releases from By Email RSS Feeds: Launches New Ecommerce Outdoor Products Site Focused on Rafting, Float Trip, and Kayaking Gear announces their launch. is the only ecommerce or brick and mortar retailer specifically focused toward float trips, rafting, kayaking and canoeing gear.

St. Louis, MO, September 05, 2009 --( announced the launch of their ecommerce site today, The site is the first of its kind, offering a wide range of products specifically focused to “on the water” comfort, fun and safety for float trips, whitewater rafting, and kayaking.

In addition to offering a broad product line, the company is building a database of float trip, white water rafting, and river destination and campsite reviews. “Providing products is not enough. We want to provide an information portal for float trippers to check out potential destinations, to know where the good rivers and campsites are. We aim to be the authority on everything float trip” said General Manager Dick Erdown. differentiates itself from competitors by focusing specifically on the lifestyle aspect of float trips. Casual “float trippers” will find a broad line of products to make their time on the river the best time of their life. With an eye toward quality, the site carries products by SealLine, Coughlin’s, Outward Hound, Pelican, Gerber, KwikTek and many other brands known for quality and durability. carries a number of high-end products to meet the demands of the strongest rapids, but also is proud to offer party supplies (beer bongs, koozies, etc.) to satisfy even the most casual of weekend warriors. From waterproof camera cases, to water toys, dog life jackets, dry bags, sunblock, beer bongs and koozies, watertight bottles, waterproof lighters, rafts and innertubes, has everything to make a river float the awesome time it’s meant to be.

For more information visit

About is an online retailer of outdoor products, focused on float trips, rafting and kayaking. With distribution centers in the Midwest, is an industry leader in price, quality and delivery.

Contact Ben Kniffen, for more information.

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Ben Kniffen

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