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Much Anticipated Korean TV Drama “My Girl” Makes Its U.S. Debut


“My Girl,” Available September 12 on DVD With English Subtitles

San Bruno, CA, September 13, 2006 --(PR.com)-- YA Entertainment LLC, a home entertainment company and exclusive licensee and publisher of popular Korean TV drama programming on DVD with English subtitles in North America, released today the much anticipated Korean TV drama series, “My Girl.” This popular 16-episode series is described as one of the funniest TV dramas in Korean drama history.

“My Girl” was a top ten hit in Korea in 2006 and received a peak rating of 25% during it’s original broadcast. The story revolves around Yu-rin, (Lee Da Hae) a tour guide who cons her way into a wealthy family. The appearance of hot new actor Lee Jun-ki, the award-winning star of “The King and The Clown” aided this romantic comedy’s success.

Currently, over 25 million American households have access to popular Korean TV dramas through cable and local TV channels. Americans are increasingly drawn to Korean dramas’ emotionally engaging storylines and intriguing characters. This is part of the growing awareness of the ‘Korean Wave,’ referring to the popular trend of South Korean movies and TV dramas embraced by audiences worldwide, including those in China, Japan, Mexico and Egypt.

“Korean TV dramas are first class entertainment. These heartwarming, inspirational and refreshing dramas teach valuable lessons the whole family can enjoy,” said Tom Larsen, President, YA Entertainment. “Americans are just catching up to the phenomenal popularity of the Korean dramas. The ‘Korean Wave’ and high quality K-dramas have captivated worldwide audiences, including a growing viewership in the U.S. Our DVDs are featured in many top retailers across the country.”

As evidence of the growing mainstream appeal of the Korean TV dramas, a recent survey conducted by YA Entertainment showed that 91% of Korean TV drama viewers in the U.S. are not of Korean descent and more than 60% were over the age of 40. “My Girl” is now available at select national retail chain stores, online at Amazon.com and YesAsia.com as well as 400 independent video stores. In addition to “My Girl,” YA Entertainment will also be releasing “Palace”, “Stained Glass” and “Sad Love Story” before the end of the year.

About YA Entertainment
YA Entertainment LLC, a home entertainment company, is the exclusive licensee, publisher, and distributor of popular Korean TV drama programming on DVD with English subtitles in North America. The company also provides such value-added services as the creation of packaging, subtitling, DVD authoring, design, and warehousing. The San Bruno, Calif.-based company’s DVD collection is available at selected national retail chain stores as well as Amazon.com, YesAsia.com, over 400 independent video stores and 150 specialized bookstores. To become a reseller, contact sales@yaentertainment.com. For more information, visit www.yaentertainment.com.

Media Contacts
Katie Flanagan
YA Entertainment
Tel: 650-517-5100 Ext.106
katie.flanagan@yaentertainment.com

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Contact Information
YA Entertainment
Katie Flanagan
650.517.5100-106
Contact
www.yaentertainment.com

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