Hernan Lander to Show Spring 2010 Collection During New York Fashion Week

iFashion Network Debuts Dominican/American High-End Fashion Designer, Hernan Lander, at iFashion Week

New York, NY, September 08, 2009 --(PR.com)-- On September 15th and 16th, 2009, designer Hernan Lander will participate to iFashion Week , produced by SEG Corporation and iConcept Media Group, presenting his Spring 2010 collection. Lander’s official runway show is scheduled for September 16th at Edison Ballroom starting at 6pm. Celebrities, fashion icons, designers, buyers, the press, models and many members of the fashion industry will attend the exclusive launch party and preview of Hernan Lander’s Spring 2010 collection, scheduled for September 15th at the Taj II at 7pm.

After collaborating with prominent New York designers, such as Rogelio Velasco, Proenza Schouler, Derek Lam and Ralph Lauren, Hernan Lander, who is expected to reach great heights, is striking on his own. His successes and recognitions have been many. It all started when he was awarded a full scholarship to the prestigious Parsons School of Design. Since then, he has won many awards, such as earning first place at the Nordstrom Competition in 2007 and winning the Gold Thimble during his senior year of studies.

The young Dominican/American designer, recognised for his unique style, a combination of his artistic vision and architectural elements, is looking forward to show his Spring 2010 collection in New York during iFashion Week end. His latest creations take sophistication to the next level, combining femininity and glamour with harder notes. Perfect for the strong woman who knows who she is and what she wants. “The inspiration behind the Spring 2010 collection comes from the contrast between the industrial and the natural feeling you can find in Africa”, says designer Hernan Lander from his new working studio in the heart of New York City Fashion District.

About Hernan Lander

Hernan Lander designs womenswear, menswear and accessories, offering a full line of unique fashion creations to his clients, who appreciate the sophistication and creativity of his work. His extensive experience not only includes collaborating with the prominent designers mentioned earlier, but also working for the Donna Karan Collection until December 2008.

About iFashion Network

iFashion Network, the new online portal is set to officially launch on September 10th, 2009, which will feature groundbreaking articles on fashion designers, trends, events, menswear, womenswear, shopping, behind-the-scenes action and fashion history. iFashion Network also features original fashion-focused internet television shows. These webisodes will highlight everything from DIY fashion to exclusive fashion week videos and red carpet event coverage. It is set to establish itself as a global fashion hub offering fashion conscious individuals the ultimate haute couture experience and a dynamic platform to put fresh, emerging designers on the map. The launching of this venture will validate our already symbolic standing as the region’s fashion linchpin and further position itself on the global map.

About iConcept Media Group

iConcept Media Group, a division of SEG (Supreme Entertainment Group) Corporation is a full service, Marketing and Communications firm, which offers services including; concept development, strategic marketing, public relations, event planning and production, visual communications, branding, media planning and buying, with a specialization in serving high-end lifestyle brands, fashion labels and small to mid-size businesses.

For further information about Hernan Lander, event schedules, etc., please visit http://www.iConceptmedia.com. For press inquiries, please contact Teri Munro at iConcept Media Group, 212-795-0706, pr@iconceptmedia.com

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