PR.com: Business Directory, Press Releases, Jobs, Products, Services, Articles
 
Businesses Articles Press Releases Follow @PRcom
Press Release Pricing | News by Category | News by Country | News by US Region | Recent News | PR.com News on Your Site
 

Press Releases

 
Scalfaro - Contemporary Luxury

Press Release


Receive press releases from Scalfaro - Contemporary Luxury: By Email RSS Feeds:

Luxury Brand Scalfaro Launches Limited Edition of Timepieces Designed by Yacht Designer Espen Oeino


Family-owned luxury brand Scalfaro cooperated with Yacht designer Espen Oeino from Monaco to create a unique line of mechanical timepieces representing contemporary yachting style on the wrist. Retail Euro 6.950,-.

Monaco, Monaco, September 09, 2009 --(PR.com)-- World Premiere: Scalfaro for Espen Øino Edition

Luxury Brand Scalfaro Cooperates with Yacht Designer Espen Øino

Scalfaro – Contemporary Luxury
Since its foundation in 2001, Scalfaro has made a name for itself as the pioneer of “Contemporary Luxury” adding an innovative yet highly sophisticated facet to the world of fine watchmaking.

In its Swiss Ateliers the family-owned company manufactures mechanical masterpieces by combining traditional artisan techniques with the latest modern-day technology. Scalfaro’s extraordinary design language is completed by flawless workmanship and keen attention to detail.

“Four Generations – One Passion” - Alexander and Dominik Kuhnle are proud to dedicate their energy, skills and passion to continue their family’s longstanding tradition in the luxury universe.

Espen Øino International
In the world of superyachts Espen Øino is recognized as one of the leading naval architects. He is the ingenious spirit behind some of the most famous yachts of our times incl. true milestones of yacht history such as the stylish “Skat“, the luxurious Kismet (both Lürssen/Germany) and the sleek “Silver“ (Hanseatic Marine/Australia).

The dynamic Norwegian has earned the trust and loyalty of the most discerning yacht owners that continue to entrust him with truly spectacular projects pushing the limits of engineering, but also entering new waters in regard to more eco-friendly yachting. Espen Øino’s work - based in Monaco - has been rewarded with several prestigious international awards.

History of the Scalfaro for Espen Øino Edition
The three passionate entrepreneurs first met during the Monaco Yacht Show – the central event of the superyacht industry – and it was not long until a vivid exchange of ideas and thoughts on design philosophy and technical particularities of their respective fields began.

They were amazed by the similarities in the creation process of a new yacht and a new timepiece and the challenges involved. In both fields, design and functionality, as well as the “packaging” of different volumes, dynamic lines and the overall harmony of the object have to respect numerous technical specifications and physical proportions.

The founders of Scalfaro have always had a very close connection to yachting as well as modern yacht design and derived several of their design principles from; for example Scalfaro’s typical multi-level case architecture which breaks up the volume of each timepiece into several levels and surfaces and thus makes it appear very harmonious.

At the end of said Monaco Yacht Show the group of pioneers took the decision to enter a cooperation: For the first time in watchmaking history a yacht designer was to create a new timepiece together with a team of master watchmakers.

The result is a truly maritime watch which – in a very sophisticated way - communicates worldly elegance, seaworthiness as well as watchmaking excellence. A number of refined details make the “Scalfaro for Espen Øino“ Edition - limited to 100 pieces - a rare and impressive design object which will delight watch collectors and maritime spirits alike.

Technical Info
The design and construction of the solid 44mm watchcase was inspired by a porthole. The various surface-finishings of the case with its numerous polished facets and brushed tables create a strong three-dimensionality and makes the timepiece sparkle in the sun like a diamond.

The dial design is functional, but refined including its two-tone colour concept. The multi-level construction of the dial is in perfect harmony with the clear design- language of the watchcase. The diamond-polished hands are filled with luminous material (Luminova) and thus guarantee good readability at night.

The hand-finished inner bezel of the dial - visible through the scratch-resistant and anti-glare treated sapphire crystal – is engraved with the hour numbers as well as the name “Espen Øino“. Two coloured ceramic cylinders are set into the bezel as a subtle reference to maritime symbolism – a red ceramic element at 9 o’clock (signal sign for larboard) and a green ceramic element at 3 o’clock (signal sign for starboard).

Inside the timepiece ticks a highly refined Swiss Manufacture chronograph movement visible through the Sapphire crystal caseback.

The logo of the Espen Øino Design Studio has been integrated into the solid stainless steel case at 6 o’clock with the help of Scalfaro’s exclusive technique of coloured “Ceramic Intarsia” blending steel and ceramics.

The numerous components of the highly complex watchcase are screwed together with Scalfaro’s own ScalfaScrews inspired by a winch. Seaworthy water-resistance is guaranteed by the “Scalfaro Multi-Step Protection“-System (SMSP) protecting the gaskets from direct water-contact.

The natural rubber strap with its smart folding buckle integrates into the watchcase via two prolonged logs with polished facets and matt-finished tables. The logs together with the slightly lowered middle-part are an abstraction of the stern of a superyacht.

Launch
The Scalfaro for Espen Øino Edition will debut at the Monaco Yacht Show in September 2009.

Recommended retail price Euro 6.950,-.

For further information go to www.scalfaro.com or write to press@scalfaro.ch

###
Contact Information
Scalfaro International - Leaders in Contemporary Luxury
Christine von Hasso
0049-7234-9499620
Contact
www.scalfaro.com

Click here to view the list of recent Press Releases from Scalfaro - Contemporary Luxury
Promote Your Business