‘Eat That Frog’ Now with Your iPhone

Productivity and momentum will soar with the help of this app, based on Brian Tracy’s best-selling book and procrastination killer, Eat That Frog!

San Diego, CA, September 08, 2009 --(PR.com)-- Equilibrium Enterprises Inc., a leading provider of iPhone Apps that focus on self-improvement and personal success, has unveiled its latest productivity tool: Eat That Frog!

Created in conjunction with international best-selling personal development guru and author Brian Tracy, Eat That Frog! for the iPhone is a simple, easy, fun way to prod yourself to complete your most onerous, dreaded—and necessary—task first thing, getting it over with and out of the way.

The Truth About Frogs
Mark Twain once said that if the first thing you do each morning is eat a live frog, you can go through the day with the satisfaction of knowing that it’s probably the worst thing you'll have to do all day long.

Your "frog" is your biggest, most important task. It's the one you are most likely to procrastinate on, even dread. Yet, it is also the one task that can have the greatest impact on your life and create positive results immediately.

With that in mind, Eat That Frog! the iPhone app has been specifically designed and developed to ensure that your biggest priorities are handled with the urgency and focus required to make you most effective in your business and personal life.

Each day, you'll be impressed with the momentum and pride created from tackling your most difficult tasks, and at the end of each week and month, you'll be amazed to see just how many “Frogs” you've eaten.

Why Use Eat That Frog?
It’s the ability to focus on priorities and manage time effectively that separates the high achievers from the mediocre. To that end, Eat That Frog! helps you to quickly establish and track your most important and impactful tasks throughout the each day. As each task is completed you gain momentum, and it’s that energy that carries you to new levels of effectiveness.

How To Use
Create as many Frogs as you like, but you can only Activate And Track One Frog At A Time. This is key. Track your daily Frog and add required steps to keep you on target. Establish an estimated completion date for each Frog, and write down why you must complete a particular task. You can even track each Frog over multiple days, if necessary. The app includes the ability to chart completion percentages and status, and you can even e-mail the chart data.

The Eat That Frog! app has an easy-to-understand and clean user interface, including animation and sound (select up to four unique Frog “ribbits”), that helps to both motivate and entertain the user.

Eat That Frog! is available now at the App Store (http://bit.ly/ETFrog) for only $1.99, introductory price. Coming soon: Eat That Frog! for Android and BlackBerry devices.

About Equilibrium Enterprises
Equilibrium Enterprises, Inc., specializes in designing, developing and delivering powerful, personal development apps that offer a new-age, tech-twist to age-old precepts for achieving success. Other Equilibrium apps include best-selling productivity app The Habit Factor® as well as Virtues, Noble Paths and the recently released Bucket List PRO. For more information, visit its Web site at www.equilibrium-ent.com or check out the Equilibrium store directly in iTunes at http://bit.ly/EEIitunes.

Equilibrium Enterprises
Gretchen Grunburg