East Ltd Designed to be Individual | Launch Autumn/Winter 2009 Collections

This Autumn/Winter collection encapsulates all the expertise and signature finishes that East brings to each season. Selecting key trends and reflecting them through unique styling, fabrics, prints and embellishment; every story is designed to be individual. Re worked modern classics come together to create a taste of nostalgia and rich opulent statement items and accessories bring glimpses of glamour and indulgence.

London, United Kingdom, September 10, 2009 --(PR.com)-- Feature colours are:
Plums and Raspberries, Olive Greens and Teals, Burnt oranges and ruby reds
Key Items and details include:
Grey flannel check waterfall jacket, Jumbo cord jacket, striped and ribbed knits, tone on tone effect dresses and separates, deep velvets, denim mac, embellished and pin tuck tunics, oversize cable cardigans, winter florals

St. Ives
Designed around the play on retro references this season, this collection of weekend wear conjures up local artisan lifestyle.
Vibrant colours mix with floral and geometric/classic check pattern prints for a patchwork collage effect.
Casual separates create a comforting feel with quirky
detailing as design features. Styled in an eclectic fashion this look is fresh for Autumn.
Key fabrics:
Washed cottons, new tencel soft denims, stretch cottons, melange jersey and space dye knits.
Kantha stitched denim shoulder bag with matching purse, classic easy to wear chocolate leather shoulder bag, spots and stripes add a retro feel to everyday scarves, handmade artisan scarves, leather woven belts that can be slung low on the hips or worn on the waist.

Antique and vintage references inspire this luxe collection of relaxed, contemporary pieces.
Unique and ‘art based’ prints sit with classic stripes, spots and solids in modern mixs, shapes and separates.
Sophisticated palettes of teal and peacock layer with greens and black, while cardinal acts as vibrant accent colour.
Key fabrics:
Crepe jersey, hammered silk for print bases, boiled wool, moss crepe prints, mohair knits, babycord,
jersey prints, merino knit dressing and bigoudi knit
Oversized corsages, vintage inspired printed scarves and richly coloured silk wraps, hand-beaded patchwork shoulder bag, classic leather shoulder bags in key colours.

Ruby Tuesday
Bohemian and early 1970s references influence this understated opulent feel collection. Prints are trend driven and tend towards paisleys and ethnic florals.
Oversized cardigans and cable rope features add directional details also to this perfect Autumn range.
Colours dip into the deepest palettes of purples and plums.
Key fabrics:
Cottons, rayon and viscose georgette for prints mixed with heavier cotton voile.
Whilst washed and cotton velvets along with goat skins add to the richness of this collection.
Folk inspired, embroidered wool shawls, striped and paisley scarves in rich colours, bohemian tweed holdall with quirky fringe detail; gorgeous leather in rich, key colours, floppy felt hat with Tulip trim.

East Ltd
55 Kimber Road,
London SW18 4NX

TEL: 020 8877 5900 FAX: 020 8877 5901
Customer Services: 020 8877 6543

East Ltd
Anne Mead
020 8877 5900