Raleigh, NC, September 12, 2009 --(PR.com
)-- Patty Briguglio, president of MMI Public Relations (www.mmipublicrelations.com), a Raleigh-based, full-service public relations firm, has announced that the firm has modified its name and launched a redesigned Web site in a rebranding process to better reflect its evolving position in the communications marketplace. Formerly known as MMI Associates, Inc., the firm is ranked among the Triangle’s top four PR firms and in the top 10 percent nationally.
The URL of the firm’s old Web site was www.mmimarketing.com, which sometimes led people to assume that MMI was an “umbrella” marketing firm, while MMI’s actual focus is public relations. To more accurately communicate its brand, MMI has changed its Web site URL to www.mmipublicrelations.com and changed all its employee e-mail addresses from @mmimarketing.com to @mmipublicrelations.com.
The rebranded Web site has a new look and feel, with different navigation and content that is more effectively promoted through a new “Media Central” hub. This hub is a resource for reporters looking for MMI clients and events’ news releases, podcasts, story ideas and videos. The content is organized both by industry and client. MMI’s goal is to make client information more convenient and accessible to both the general public and the media.
MMI partnered with Research Triangle Park-based branding and design agency Clean Design to update its branding. The firm partnered with Raleigh-based online marketing firm VisionPoint Marketing to launch the new Web site.
Established in 1994 in Phoenix, MMI was named one of the top 10 public relations firms in the state by Arizona Business Magazine and bizAZ Magazine before relocating to Raleigh in 2004. Since that time, the firm’s staff has grown considerably along with its client list. MMI’s business strategy is to have long-term relationships with respected, high-profile clients from multiple industries, including biotechnology, economic development and the nonprofit sector. The firm has a successful and innovative track record with both traditional media and social media.
Since opening for business in the Triangle, Triangle Business Journal’s Book of Lists has consistently recognized MMI as one of the top public relations firms in the area. The firm has received hundreds of awards for its work for clients and was recognized with the Greater Raleigh Chamber of Commerce’s Pinnacle Award for Steady Growth and Profitability for the third year in a row in 2009. MMI has also been named among “Best Places to Work” by the Triangle Business Journal.
“MMI does one thing and does it well: great PR,” said Briguglio. “We are proud to be part of this industry, and we are especially grateful for the opportunity to serve our clients.”
About MMI Public Relations
MMI Public Relations is a Raleigh-based, full-service PR firm that helps its clients start big conversations and make powerful connections. With a strong base in traditional public relations tactics, MMI has strategically evolved into a market leader in emerging PR tools such as social media, online video and podcasting. MMI works with firms and individuals in a wide spectrum of industries across the nation. Ranked among the Triangle’s top four PR firms and in the top 10 percent nationally, MMI is the recipient of more than 50 awards in the public relations arena as well as in the community. For more information, call (919) 233-6600 or visit the MMI Public Relations Web site at www.mmipublicrelations.com.
MMI Public Relations
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