Leeds, United Kingdom, September 16, 2009 --(PR.com
)-- The lure of digital marketing in this current economic climate is becoming more and more attractive. Companies are cautious about spending huge budgets on traditional forms of advertising and so are turning to the Internet to help promote their businesses. For it offers both flexibility and accountability.
But this should not go without heeding the consequences. No other media pays witness to the ever-changing consumer behaviour and moving technology like the Internet, and that’s why it is essential for digital marketing agencies to be “on the ball”.
“It’s our responsibility to create online solutions that are flexible enough to withstand changes to our client’s business to help keep them be ahead of the game,” says Simon Latham, Director at Label Media. “The introduction of LabelEd, our high performance content management and e commerce platform, has “hit the mark” in delivering cost effective website solutions that offers extensive functionality.”
The need for LabelEd was driven by clients’ demands to get more from their websites at a fraction of the cost. By developing one core system, it cuts down the programming required which means the clients pay much less.
Label Media have invested heavily in the research and development of LabelEd, and are now seeing the results. The Agency, who leads by design, are producing eye-catching websites bespoke to each of their clients that are supported by a robust back end system to ensure total usability.
The key to LabelEd, is the way it puts the onus onto the client to take control of their own websites, with complete management over the content. This even extends to optimising the site for the search engines or, if required developing translated versions to hit overseas markets.
“We are pleased to launch the new Gripple website. It is a great example of how LabelEd can successfully implement into one of our websites. This site has everything; it has some really dynamic Flash animation, which is all fully content managed. In addition, this site is available in 10 different languages, and there is also an extensive product catalogue, so there is a lot going on. Since it’s launch in June 2009, its already recording 7,000 visitors per month, and we expect that to increase.”
LabelEd also supports www.metallisation.com, www.gripple.com and www.sunderlandcat.com.to mention but a few, they expect to launch a further 20 LabelEd websites before the end of the year.