Christchurch, New Zealand, September 16, 2009 --(PR.com
)-- A local website marketing company has decided to offer over $100,000 in free website design, to help local businesses through the economic downturn. Aliarts Website Marketing hopes this project will assist businesses over the current financial speed-bump, and help keep New Zealanders in employment.
The knee-jerk effect for most small and medium sized businesses is to tighten their belts during an economic crisis, and usually the advertising budget is the first thing to go. The hope is this project will help local business owners keep their chins up, and show them how important it is to continue to lay the foundation for better results in the future.
Lesley Huntley of Aliarts Website Marketing warns, “Cutting advertising spending during times like this is the worst thing you can do.” Rather than slashing advertising budgets, she advises cutting back elsewhere, then finding cheaper ways to get the word out about products and services. “Businesses who continue to market through hard times are far more likely to emerge on a high than if they were not advertising at all” she says.
“Search Engine Marketing (SEM) is known as one of the most cost effective forms of marketing available today” Huntley states. Put simply, Search Engine Optimisation (SEO) is where an SEO expert uses tools (together with educated guesses) to discover the key phrases potential customers are using, and optimising the client’s website for those phrases.
“A well optimised website means visitors will find you through a highly targeted search, ensuring relevant, qualified traffic. Best of all once it is all set up, it is 100% free.”
She also believes a compelling online presence is no longer a choice, it is essential. “Due to the advent of ‘always on’ Broadband Internet, it's becoming more and more likely for your customers to conduct an online search when seeking your services” she said today. “Never has there been a more critical time to be online” she adds.
About Aliarts Ltd: The FreeWebsiteDesign.co.nz project was set up and run by Aliarts Ltd who have been in business for 4 years. They are full time Internet marketers who sell their own products online. To do their part to tackle the ailing economy, they decided to give away 100 free websites, worth well over $100,000. To apply for a free website created by SEO Experts, please visit www.FreeWebsiteDesign.co.nz.
Contact: Lesley Huntley
Tel: 03 960 1348
Mobile: 021 134 8094