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Riverdies Rock Band is Going to Promote Their First Album Using New Technologies Like SMD

To escape from the piracy, the Brazilian rock band Riverdies decided to use the technology to promote their first album. The group wants to launch their songs using paid downloads, ring tones for cell phone and a new technology called SMD.

Rio de Janeiro, Brazil, September 13, 2009 --( According to the APCM - Association Against Piracy Movies and Music - the Brazilian music market has 48% piracy, what makes a drop of more than 50% at their invoice. Whereas the profit of the sale of CDs decreased, a lot of artists had to find new ways to divulge their work. The Internet is the alternative that they most use.

The Riverdies is going to launch their first album in September, and they are going to use alternative ways to commercialize their sound - 'The market has changed, and we adjusted to this new reality.' - said Eden, the VMH Studio producer. Although paid downloads are available at official websites like, the group will promote their songs using ringtones for cell phones at Claro Music Store.

To not be restricted just to the Internet, the musicians are going to use the SMD - Semi Metallic Disc, the new bet against the piracy. With 100% Brazilian technology, the SMD has just some visual changes of the common CD, and it can be played at any CD player. The big difference is the price of its production: the fans will buy the album paying just R$5 (around US$2, 50).

The Album is going to be launched September by VMH Records label (North America and Europe) and 'Oxigenio Music' label (South America). The EP was recorded at the VMH Studio with the production of Eden and the members of the Riverdies. Some songs are already available at For more information, you can visit the Riverdies website.

About Riverdies

The Riverdies started working together in 2000, at Rio de Janeiro, and since this time, they've played their songs at the independent market influenced by sounds of bands like Alice in Chains, Pearl Jam, Soundgarden, Stone Temple Pilots, Silverchair and Chris Cornell. Before they recorded their first album, the band showed their work on the Internet and got admirers from a lot of countries. They already received invitations to play in Europe and United States.

Currently, the group is formed by Alex Melch (vocal/guitar), Fil Buchaul (guitars), Leo Graterol (guitars), Gui Farizeli (bass/vocal) and Victor von Draxeler (drums).

Contact Information
VMH Assessoria
Lais Maciel

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