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BLUE LION mobile GmbH

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Virtual Gift Sales Successful in Creating Revenue for Online Social Networks QEEP Brings the Concept to Mobile Phones

Cologne, Germany, September 17, 2009 --( • Virtual gifting provides users with a new way to communicate and creates revenue
• QEEP enables its on-the-go users to send gifts to each other from their mobile phones

The explosion of user numbers in social networks, online and mobile alike, creates a common challenge among social network creators: more user demands for new functionalities and better technology, which in turn costs more money. At the same time, social network users are rather immune to the existing, classic online advertising methods. Because of this most social networks generate too little revenue to cover their operating and development costs.

To overcome these challenges, Facebook became the first social network to successfully release a gift shop, offering the selling and sending of virtual gifts within their platform. In 2008 over 60 million gifts were bought and sent by Facebook users which can be considered a great success.

The mobile social network QEEP is now breaking new ground by making these virtual gifts available on mobile phones. It’s called “Mobile Virtual Gifting” and it gives QEEP users the possibility to buy and send small gifts as pictures to their friends. The gifts can be paid for with q-points, the new QEEP currency, and cost anywhere from 2 US cents to 5 US dollars each. There are many different gifts to choose from; everything from a rose to a boquet of flowers, a rubber duckie to a bottle of champagne.

“With our small presents, QEEP users now have the possibility to surprise their friends, regardless of it’s for a birthday, Christmas, to flirt or just because,” says Cornelius Rost, Managing Director of BLUE LION mobile, while sharing his outlook: “Virtual currencies and the things people can buy with them will start to give a new meaning to social networks in the future.”

With today’s release of Virtual Gifting, QEEP is now tapping into three sources of revenue. Its second stream of revenue began middle of this year with Mobile Skill Gaming along with the already established and successful mobile advertising banner service. With Virtual Gifting the mobile community makes the next step in combining attractive features on a free platform with innovative revenue sources.

About qeep
Qeep is produced and distributed by BLUE LION mobile GmbH, a privately held company founded in 2006 by former executives of T-Mobile International and Nintendo. Based in Cologne, Germany, BLUE LION mobile GmbH is a pioneer in the field of interactive mobile applications. For more information about qeep and BLUE LION mobile, visit and To download qeep on your mobile please visit

Media Contact: Andrea Schillinger | Tel. +49 22178879729 | press[at]

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BLUE LION mobile GmbH
Andrea Schillinger

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