EnA Wins Golden Apple Award at JA NY Summer Show 2009

Philadelphia, PA, September 17, 2009 --(PR.com)-- Elements and Alloys, or EnA, for those familiar with the luxury jewelry company, made their trade show debut at the JA NY Summer Show and won the Golden Apple Fusion Award for a successfully coordinated marketing campaign. “As a first-time presenter at a jewelry trade show, it is so gratifying to be recognized for our promotional and branding efforts by the show organizers,” states James Moustafellos, co-founder of EnA. EnA understands the importance of presenting a consistent message of quality and innovative design to retailers, the press and consumers. This message echoes the qualities found in their architecturally inspired jewelry line. The award follows an honor bestowed by the World Gold Council for its “Best of Gold Jewelry Design for 2009.” “It’s wonderful to be recognized for both design and marketing. A successful company needs to first and foremost have a wearable product but also convey the unique qualities about that product to its targeted audience in a very direct and clearly defined way,” notes Karen Moustafellos.

Working exclusively with high karat gold, sterling silver, and high-grade stainless steel, the allure of EnA’s minimal jewelry is derived from the characteristics of the metals themselves and the details of their execution. The pieces reflect a geometric rigor and abstract purity that unexpectedly come to life and transform into kinetic objects once worn. EnA seeks to work with fine jewelry retailers that see the value in unique, well-designed pieces and have a customer base that appreciates timeless design. All of the pieces are made in the United States.

Karen Moustafellos and James Moustafellos, the founders of EnA, are entering the jewelry industry with over 15 years of experience in architecture and design. They worked and were educated in interdisciplinary environments that make the transition from architecture to jewelry design a natural progression. They bring a significant level of expertise with respect to materials and fabrication methods, as well as knowledge of the luxury goods market through experiences working with international luxury retailers such as Bottega Veneta, Chanel and Frederic Fekkai. Applying this knowledge, the Moustafellos’ bring a fresh perspective to the design of fine jewelry. Their design work has been featured in regional publications, presented at conferences and lectures in the US and Canada, exhibited at the Slought Foundation in Philadelphia and is part of the collection of the Philadelphia Museum of Art.

For more information, please visit www.ElementsandAlloys.com.

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